The impact of social media trends on consumer spending habits in Ikom Local Government, Cross River State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Background of the Study:
Social media trends have become a powerful force in shaping consumer behavior by influencing purchasing decisions and spending patterns. In Ikom Local Government, Cross River State, digital influencers, viral campaigns, and online advertisements collectively drive consumer interests and preferences (Mba, 2023). The interactive nature of social media enables companies to engage directly with consumers, creating a dynamic marketplace where trends can rapidly translate into increased consumer spending. At the same time, these platforms expose users to a constant stream of product promotions and lifestyle choices, which can lead to impulsive buying decisions and altered spending habits (Onoh, 2024). However, while these trends may boost economic activity, they also raise concerns regarding financial management and consumer debt. Recent studies indicate that understanding the underlying mechanisms of social media influence is crucial for both marketers and policymakers to balance economic growth with consumer protection (Eje, 2023). This research examines the extent to which social media trends impact consumer spending habits in Ikom, considering both positive economic implications and potential adverse financial behaviors.
Statement of the Problem:
Although social media trends appear to stimulate consumer spending in Ikom, the mechanisms driving this behavior remain inadequately understood. Consumers may be influenced by factors such as peer pressure and targeted marketing, leading to unsustainable spending patterns. This study seeks to clarify the relationship between social media trends and consumer spending habits, addressing potential risks and opportunities (Mba, 2023).
Objectives of the Study:
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To assess the impact of social media trends on consumer spending habits in Ikom Local Government.
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To identify the key factors influencing digital consumer behavior.
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To propose strategies for promoting responsible spending among consumers.
Research Questions:
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How do social media trends affect consumer spending habits in Ikom?
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What factors contribute to impulsive buying decisions on digital platforms?
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How can consumer protection be enhanced in the context of social media marketing?
Research Hypotheses:
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Social media trends significantly increase consumer spending.
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Targeted marketing is positively associated with impulsive purchases.
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Consumer education mitigates the negative impact of social media trends on spending habits.
Significance of the Study:
The study will provide essential insights for marketers, consumer rights groups, and policymakers to develop interventions that promote sustainable consumer behaviors while leveraging social media for economic growth in Ikom Local Government (Okoro, 2024).
Scope and Limitations of the Study:
The study is limited to assessing the impact of social media trends on consumer spending habits in Ikom Local Government, Cross River State.
Definitions of Terms:
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Social Media Trends: Popular topics and behaviors that spread rapidly across digital platforms.
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Consumer Spending Habits: Patterns and behaviors related to the purchasing decisions of consumers.
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Targeted Marketing: Advertising strategies designed to reach specific audiences based on data analysis.
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