ABSTRACT
The study examined the impact of new product development on sales volume in Telecommunication industry. The objective of the study is to examine how new product development on sales volume are being carried out by MTN Nigeria Plc, Kaduna. The survey research method would be adopted in this research. The finding further reveal that the techniques used in new product development on sales volume in MTN Nigeria PLC are basically the total assurance and consumer feedback. In conclusion, the new product development is very important to the existence of business organization because its survival depends on increase in sales volume. As such it was recommended that new product development on MTN Nigeria Limited should strengthen its marketing activities by monitoring competitive activities on a regular basis in order to identify areas of their weakness.
ABSTRACT
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Background of the Study
The use of serial materials in academic research is integral to the academic success of students, particularly th...
ABSTRACT
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Abstract: The flipped classroom model, which inverts traditional teaching methods by delive...
ABSTRACT
The impact of agricultural marketing cooperative on sales promotion cannot be overemphasized. This has prompt t...
ABSTRACT
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Abstract: THE EFFECTS OF MERGERS AND ACQUISITIONS ON FINANCIAL PERFORMANCE AND MOTIVATION
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