THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER PRODUCT PURCHASING IN NIGERIA
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
ABSTRACT
This work was conducted for the purpose of evaluating the Impact of television advertisement on consumer behaviour with reference to J. Udeagbala Holding Nigeria Limited. This specific Objective of the study was to determine whether consumers are aware of the company of J. Udeagbala, product to fined out television advertisement on behaviour and making recommendation to help in improving television, advertisement on the marketing of consumer product in J. Udeagabla.
The study was carried out by analyzing the responses selected from sample of 50 consumers with in Aba and Umuahioa and 10 management and staff of the company. The research questions were analyzed using percentage while the hypothesis were tested using the chi-square (X2) test. From the finding it was discovered that most of their consumer know of the product. The researcher recommended that, they should be improvement in marketing research and development and should be encourage determining exactly what the consumer require in the product and always try to maintain the good standard of product.
Related Project Materials
THE ROLE OF CUSTOMER SERVICE IN MEETING CUSTOMER EXPECTATIONS
THE ROLE OF CUSTOMER SERVICE IN MEETING CUSTOMER EXPECTATIONS
This research examined the role of customer service in meeting customer exp...
INFLUENCE OF TEXT AVAILABILITY AND STUDENTS READING HABITS ON STUDENTS ACADEMIC ACHIEVEMENT IN LITERATURE IN ENGLISH
Background Of The Study
The fundamental components of teaching and learning resources include human resource, physical f...
THE EFFECT OF INFLATION ON INCOME MEASUREMENT AND THE EFFECT ON LOW INCOME EARNERS
ABSTRACT
Having looked at the present trend in the Nigerian economy it is very obvious that price of items has continued to raise especia...
EPILEPTIC POWER SUPPLY AND ITS INFLUENCE ON ACADEMIC PERFORMANCE
EXCERPT FROM THE STUDY
Lack of access to electricity also affects students’. Given the fact that students try to o...
NEW MEDIA TECHNOLOGY USE PATTERNS IN NEWSROOMS- A STUDY OF SELECTED BROADCAST STATIONS IN SOUTH EAST, NIGERIA
Background to the Study
Broadcast media thrived globally before the coming of the internet and new media as a very significant medium for...
AN ASSESSMENT OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANISATIONAL PERFORMANCE IN THE BANKING INDUSTRY (A CASE STUDY OF UNITED TRADING COMPANY NIGERIA PLC.)
ABSTRACT
This research study has comprehensively delved into the effect social responsibility on organizational performa...
INVESTIGATION INTO THE ROLE OF COOPERATIVE SOCIETIES IN POVERTY ALLEVIATION
BACKGROUND OF THE STUDY
Despite successive governments' efforts to alleviate poverty, Nigeria's condition is ra...
PROJECT FINANCING: CHALLENGES AND THE WAY FORWARD.
ABSTRACT
Project transport represents a dominant force in the transpo...
PROMOTING DIVERSITY IN TECHNICAL EDUCATION PROGRAMS
Abstract: This study investigates strategies for promoting diversity in technical education...
STATISTICAL ANALYSIS OF THE NUMBER OF BABIES ADMITTED IN THE MOTHERLESS BABY HOME (1995 – 2004)
Abstract
This study is a statistical analysis of the number of babies admitted in the motherless baby home (1995–2...
