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THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER PRODUCT PURCHASING IN NIGERIA

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

ABSTRACT

This work was conducted for the purpose of evaluating the Impact of television advertisement on consumer behaviour with reference to J. Udeagbala  Holding Nigeria Limited. This specific Objective of the study was to determine whether  consumers are  aware of the company of J. Udeagbala, product to fined  out television advertisement on behaviour and  making recommendation to help  in improving television, advertisement on the marketing of consumer product in J. Udeagabla.

The study was carried out by analyzing the responses selected from sample of 50 consumers  with in Aba and Umuahioa and 10 management and staff of the company. The research questions were analyzed using percentage  while the hypothesis were  tested using the chi-square (X2) test. From the finding it was discovered that most of their consumer know of the product. The researcher recommended that, they should be improvement in marketing research and development and should be encourage determining exactly what the consumer require in the product and always try to maintain the good standard of product.





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