ABSTRACT
This work was conducted for the purpose of evaluating the Impact of television advertisement on consumer behaviour with reference to J. Udeagbala Holding Nigeria Limited. This specific Objective of the study was to determine whether consumers are aware of the company of J. Udeagbala, product to fined out television advertisement on behaviour and making recommendation to help in improving television, advertisement on the marketing of consumer product in J. Udeagabla.
The study was carried out by analyzing the responses selected from sample of 50 consumers with in Aba and Umuahioa and 10 management and staff of the company. The research questions were analyzed using percentage while the hypothesis were tested using the chi-square (X2) test. From the finding it was discovered that most of their consumer know of the product. The researcher recommended that, they should be improvement in marketing research and development and should be encourage determining exactly what the consumer require in the product and always try to maintain the good standard of product.
Background to the Study
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Background Of Study
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ABSTRACT
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CHAPTER ONE
INTRODUCTION
1.1
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CONSTRUCTION OF A GSM BASED HOME AUTOMATION USING AVR
GRASSROOT DEMOCRACY AND YOUTH DEVELOPMENT IN LOCAL GOVERNMENT ADMINISTRATION
DETERMINANT OF TAX COMPLIANCE AMONG SMES
DESIGN AND IMPLEMENTATION OF A WEB BASED PRESENTATION SYSTEM THAT WOULD ENLIGHTEN USERS ON HOW TO MAKE CREAM, SOAP, PERFUME, BAKE AND CHEMICALS (INSECTICIDE)
PSYCHOLOGICAL EFFECTS OF INTER ETHNIC CONFLICTS ON SOCIAL HEALTH WORKERS IN NIGERIA
THE IMPACT OF TAX PLANNING FOR RETIREMENT SAVINGS AND INVESTMENTS