ABSTRACT
This work was conducted for the purpose of evaluating the Impact of television advertisement on consumer behaviour with reference to J. Udeagbala Holding Nigeria Limited. This specific Objective of the study was to determine whether consumers are aware of the company of J. Udeagbala, product to fined out television advertisement on behaviour and making recommendation to help in improving television, advertisement on the marketing of consumer product in J. Udeagabla.
The study was carried out by analyzing the responses selected from sample of 50 consumers with in Aba and Umuahioa and 10 management and staff of the company. The research questions were analyzed using percentage while the hypothesis were tested using the chi-square (X2) test. From the finding it was discovered that most of their consumer know of the product. The researcher recommended that, they should be improvement in marketing research and development and should be encourage determining exactly what the consumer require in the product and always try to maintain the good standard of product.
ABSTRACT
Exchange rate is the price of one currency in terms of another currency.Exchange rate s This exchange rate is also used to deter...
ABSTRACT
The subject matter of this research work is to evaluate the extent to which Small Scale entrepreneurs in Enugu have been able to...
Abstract
The universality of harmful beliefs and subsequent negative attitudes towards the mentally il...
ABSTRACT
The interim national government headed by chief Earnest Shonekan popularly known as “ING” was a child of circumstanc...
ABSTRACT
The study examined board attributes, ownership structure and reporting quality in a post-IFRS regime. The difficulties to contro...
Background of the Study
Economic policies are deliberate actions by the authority geared towards influe...
EXCERPT FROM THE STUDY
Ashby submitted that ‘the quality of English used in the classroom is such that all pupils are to a serious...
STATEMENT OF THE PROBLEM
Statistically, prostitution is an alarming problem to the human society. Prostitution is a form...
Background of the study
Nigeria's federalism since the pre-independence era has been a cause...
ABSTRACT: This study Assessed the Benefits of Early Childhood Education in Disaster Preparedness. The object...