The effect of western hairstyles on perceptions of beauty among women in Onitsha South Local Government Area, Anambra State
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- NGN 5000
Background of the study:
Western hairstyles have become a prominent cultural phenomenon in Onitsha South, influencing perceptions of beauty among women. Historically, indigenous hairstyles carried deep cultural significance, symbolizing social status, identity, and heritage (Nwachukwu, 2023). However, the rise of global fashion trends and media exposure has led to a growing preference for western hairstyles, which are often associated with modernity and success (Okonkwo, 2024). This shift has created a complex interplay between traditional aesthetics and contemporary beauty standards, affecting self-esteem and cultural identity. Women in Onitsha South are increasingly navigating these dual influences, leading to changes in hairstyling practices that reflect both local and global trends (Chukwuemeka, 2025). This study examines how the adoption of western hairstyles impacts perceptions of beauty, exploring the tension between cultural authenticity and modern influences. It further investigates the social implications of these evolving beauty norms, contributing to a broader understanding of cultural change in a globalized society (Ijeoma, 2023).
Statement of the problem:
The growing influence of western hairstyles in Onitsha South has led to a transformation in beauty perceptions among women, potentially eroding traditional aesthetics and cultural identity. This shift raises concerns about the long-term effects on self-esteem and cultural continuity. There is limited research on how these trends affect local perceptions of beauty, necessitating an investigation into the socio-cultural consequences of adopting western styles (Eze, 2023).
Objectives of the study:
- To examine the impact of western hairstyles on beauty perceptions among women.
- To assess the influence of traditional versus modern hairstyling practices.
- To propose recommendations for balancing global trends with indigenous beauty standards.
Research questions:
- How do western hairstyles influence perceptions of beauty among women in Onitsha South?
- What differences exist between traditional and modern hairstyling practices?
- How can cultural identity be maintained amidst changing beauty trends?
Research Hypotheses:
- Western hairstyles significantly influence beauty perceptions among women.
- Adoption of western hairstyles correlates with a decline in traditional beauty standards.
- Educational campaigns can promote a balanced view of indigenous and modern aesthetics.
Significance of the study:
This study provides important insights into the impact of western hairstyles on cultural perceptions of beauty, guiding stakeholders in developing strategies that honor traditional aesthetics while embracing modern influences. Its findings are valuable for cultural and beauty industry stakeholders (Anyanwu, 2024).
Scope and limitations of the study:
The study is limited to examining the effect of western hairstyles on beauty perceptions among women in Onitsha South Local Government Area, focusing solely on hairstyling practices and their cultural implications. It does not consider other aspects of beauty or fashion trends.
Definitions of terms:
- Western Hairstyles: Hairdressing styles influenced by western fashion and media trends.
- Beauty Perceptions: The subjective views of what constitutes beauty in a cultural context.
- Cultural Identity: The identity or feeling of belonging to a particular culture or group.
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