An appraisal of the linguistic landscape of road signs and billboards in Ijebu North Local Government Area, Ogun State.
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Background of the Study:
The linguistic landscape—public displays such as road signs and billboards—offers vital insights into language use and cultural identity. In Ijebu North, Ogun State, these visual markers reveal the interplay between indigenous languages and global lingua francas. They serve not only as navigational aids but also as symbols of cultural heritage, reflecting local values and historical narratives (Afolabi, 2023; Adewale, 2024). The coexistence of indigenous and dominant languages on public displays demonstrates a community’s commitment to cultural preservation while adapting to modern communication needs (Olaniyi, 2023). However, commercial interests and inconsistent language representation risk marginalizing indigenous languages (Babatunde, 2024).
Statement of the Problem:
In Ijebu North, road signs and billboards predominantly feature dominant languages, often sidelining indigenous expressions. This imbalance raises concerns about cultural visibility and the effectiveness of public communication in preserving local heritage (Olanrewaju, 2023).
Objectives of the Study:
- To assess the representation of indigenous and dominant languages on road signs and billboards.
- To analyze the impact of language choices on public perception and cultural identity.
- To recommend strategies for a balanced linguistic landscape in public communications.
Research Questions:
- What is the current representation of indigenous languages on road signs and billboards in Ijebu North?
- How do language choices on public displays affect community cultural identity?
- What measures can promote a balanced linguistic landscape in public signage?
Research Hypotheses:
- Indigenous languages are underrepresented in Ijebu North’s linguistic landscape.
- Predominant use of dominant languages negatively impacts community cultural identity.
- Balanced language policies will enhance indigenous language representation on public signage.
Significance of the Study:
This study highlights the interplay between language, culture, and public space. Its findings will inform policy-making on linguistic representation, promoting a more inclusive and balanced landscape that respects cultural heritage.
Scope and Limitations of the Study:
This study is confined to appraising road signs and billboards in Ijebu North Local Government Area, Ogun State. It examines language representation and visual design, with limitations including variability in signage data and the exclusion of digital media.
Definitions of Terms:
- Linguistic Landscape: The visible display of languages in public spaces.
- Indigenous Languages: Native languages spoken by local communities.
- Billboards: Large outdoor advertising structures displaying messages and images.
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