ABSTRACT
The study evaluated the impact of personal selling on sales volume. The research survey design was adopted in the study while simple random sampling technique was used to select a sample size of 100 staff of the organization that participated in the study. Data used for the study was collected from both primary and secondary sources. The primary data was gathered from respondents through the use of questionnaire, interview and observation, while, secondary data was collected from journals, internet materials and textbooks. Four hypotheses were tested using the Chi-square statistical tool and the results revealed that there is a significant relationship between personal selling and sales volume at Significant level of 0.05; and df=12. Finding from the study revealed clearly that personal selling is more persuasive among the marketing communication mix element. It aims at consolidating customers and maintaining the buyer-seller exchange relationship. Personal selling as a business strategy, helps representatives of a company to explain to their clients/customers how well the products/services can satisfy their needs. Therefore, Organizations should focus more on the customer by adopting personal selling as a marketing strategy.
ABSTRACT
This project tried to identify the availability and usage of instructional materials in the Teaching and Learni...
Terrorists have recourse to violence against the proprietors of the monopoly on the legitimate use of...
Background of the Study
Journalism is fundamental in ensuring purposeful and peaceful co-existence in t...
BACKGROUND TO THE STUDY
Child trafficking or child abuse is one of the critical issues facing almost al...
ABSTRACT
This research work assessed the Implementation of Universal Basic Education Programme in Junior Secondary Schools in Yobe State,...
BACKGROUND OF THE STUDY
Organizations must be competitive in order to serve targeted groups effectively...
Background of the study
The modern trend in education and the complex nature of learning and instruction have made the r...
ABSTRACT
Electronic banking have long been recognized to play an important role in economic development on the basis of...
Abstract:
This study aims to (1) evaluate the impact of strategic supply chain management on business succ...
ABSTRACT
This project work was undertaken to survey the use of audio visual aids in the teaching and le...