THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
The study evaluated the impact of personal selling on sales volume. The research survey design was adopted in the study while simple random sampling technique was used to select a sample size of 100 staff of the organization that participated in the study. Data used for the study was collected from both primary and secondary sources. The primary data was gathered from respondents through the use of questionnaire, interview and observation, while, secondary data was collected from journals, internet materials and textbooks. Four hypotheses were tested using the Chi-square statistical tool and the results revealed that there is a significant relationship between personal selling and sales volume at Significant level of 0.05; and df=12. Finding from the study revealed clearly that personal selling is more persuasive among the marketing communication mix element. It aims at consolidating customers and maintaining the buyer-seller exchange relationship. Personal selling as a business strategy, helps representatives of a company to explain to their clients/customers how well the products/services can satisfy their needs. Therefore, Organizations should focus more on the customer by adopting personal selling as a marketing strategy.
Related Project Materials
MEDIA AND CREATION OF POLITICAL AWARENESS
ABSTARCT
This study was carried out on the impact of media in creating politi...
INFLUENCE OF PERSONALITY TRAITS ON THE ACADEMIC ACHIEVEMENT OF BUSINESS EDUCATION STUDENT
ABSTRACT
Business Education as a course in institution of higher learning in Nigeria become popular with the popular...
INVESTIGATION OF 2017 FLOODING EVENT IN NASSARAWA HAYI IN NIGER STATE, NIGERIA
ABSTRACT
Floods is among the environmental problems with the most devastating effect in the world, which has claimed so many lives and de...
PUBLIC PERCEPTION OF MEDIA COVERAGE OF CHILD LABOUR, CHILD MARRIAGE AND TRAFFICKING IN NIGERIA.
Abstract
This research work explored the public understanding of the mass media and child trafficking i...
IMPACT OF SEXUALITY EDUCATION IN REDUCING UNPROTECTED INTERCOURSE AMONG ADOLESCENTS
ABSTRACT
With the achievement of puberty, the adolescent becomes sexually active and competent. This maturity invo...
TECHNOLOGY ADOPTION AND ITS IMPACT ON FIDUCIARY ACCOUNTING PRACTICES
TECHNOLOGY ADOPTION AND ITS IMPACT ON FIDUCIARY ACCOUNTING PRACTICES
This study aims to (1) assess the level of technolo...
CONSTRUCTION OF A MICROCONTROLLER BASED SECURITY DOOR USING SMART CARD
ABSTRACT
This project shows the construction of a microcontroller based security door using smart card. It is aimed towards programming t...
A Comparative Study of Nigerian, American and British Nonverbal Communications
1 Background of the Study
Human beings use verbal and nonverbal means to communicate. Nonlinguistic messages are important because what p...
EXAMINATION OF THE RELATIONSHIP BETWEEN ENVIRONMENTAL COST MANAGEMENT AND CORPORATE RESPONSIBILITY
Abstract:
This research explores the role of environmental cost management in promoting corporate respo...
THE PERCEPTION AND ATTITUDE OF PREGNANT WOMEN IN OREDO LOCAL GOVERNMENT TOWARDS CESAREAN SECTION
ABSTRACT
This study was carried out to examine the perception and attitude of pregnant women in oredo local government t...
