An evaluation of export promotion strategies and their effect on Nigeria’s trade performance: Evidence from the Nigerian Export Promotion Council
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Background of the Study
Export promotion strategies are essential for boosting trade performance, especially in emerging economies like Nigeria. The Nigerian Export Promotion Council (NEPC) has played a pivotal role in devising and implementing policies to enhance non-oil exports from 2000 to 2020. These strategies include market diversification initiatives, export incentives, trade fairs, and capacity-building programs designed to support local businesses in reaching global markets (Okafor, 2023). By improving the export climate, the NEPC aims to increase foreign exchange earnings, create job opportunities, and reduce economic dependency on oil revenues. Recent research suggests that effective export promotion can lead to increased competitiveness, improved product quality, and greater market penetration (Balogun, 2024). However, challenges such as bureaucratic inefficiencies, inadequate infrastructure, and limited access to financing persist, undermining the full potential of these strategies. This study critically evaluates the impact of export promotion strategies on Nigeria’s trade performance, examining the successes and limitations of NEPC initiatives. The goal is to provide evidence-based recommendations that can enhance export outcomes and contribute to sustainable economic growth (Adeleke, 2025).
Statement of the Problem
Despite the NEPC’s proactive measures, Nigeria’s trade performance remains suboptimal, with a continued over-reliance on oil exports. Structural challenges, such as poor logistics infrastructure, regulatory bottlenecks, and limited access to international markets, hinder the effective implementation of export promotion strategies (Okafor, 2023). Additionally, inconsistent policy support and inadequate financing options limit the ability of local exporters to compete globally (Balogun, 2024). This disconnect between policy intent and actual trade performance raises questions about the efficacy of current export promotion initiatives. This study aims to investigate the obstacles that impede successful export promotion and to evaluate the overall impact of NEPC strategies on Nigeria’s trade performance, thereby providing insights for future policy improvements (Adeleke, 2025).
Objectives of the Study
1. To evaluate the effectiveness of NEPC export promotion strategies on trade performance.
2. To identify challenges hindering the success of export initiatives.
3. To recommend policy measures to enhance non-oil export performance.
Research Questions
1. How have NEPC strategies affected Nigeria’s trade performance?
2. What are the major challenges in export promotion?
3. What policy interventions can boost non-oil export competitiveness?
Research Hypotheses
1. Export promotion strategies positively influence trade performance.
2. Infrastructural and regulatory challenges significantly hinder export growth.
3. Improved policy support enhances non-oil export outcomes.
Significance of the Study (100 words)
This study is significant as it assesses the impact of export promotion strategies on Nigeria’s trade performance, providing vital insights for policymakers and trade practitioners. By examining the effectiveness of NEPC initiatives and identifying key barriers, the research offers actionable recommendations to strengthen the country’s export sector. The findings will contribute to reducing economic dependence on oil, diversifying the economy, and promoting sustainable growth through enhanced international trade.
Scope and Limitations of the Study
The study is limited to evaluating export promotion strategies by the NEPC and their effect on Nigeria’s trade performance. It focuses on non-oil export sectors and does not consider other trade-related policies or global economic trends.
Definitions of Terms
• Export Promotion Strategies: Policies and initiatives aimed at increasing a country’s export performance.
• Trade Performance: The effectiveness of a country’s export activities in generating economic benefits.
• Nigerian Export Promotion Council (NEPC): The government agency responsible for promoting non-oil exports in Nigeria.
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