PRACTICE OF STRATEGIC PLANNING AND IMPLEMENTATION ON THE OPERATIONS OF PZ INDUSTRY PLC
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- Recommended for : Student Researchers
- NGN 3000
Abstract
This study is intended to evaluate the effect of strategic planning and implementation on the operations of PZ Industry. The key to strategic implementation and control for any organization is the marketing plan. This plan indicates what strategic goals are and how they will be accomplished. This research provides managers with the information they need to analyze product markets, competition and product performance with regards to the marketing plan. Marketing research provides information for strategy implementation and long term planning. The beginning of the implementation phase is signaled y a decision to proceed with a new program or strategy and by the related commitment to objective, budget and timetables.
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