ABSTARCT
This study was carried out on the impact of billboard advert campaign on campus cultism among students using Osun State Polytechnic, Iree as case study. To achieve this, five significant research objectives were formulated. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of all the students of Osun State Polytechnic. In determining the sample size, the researcher conveniently selected 250 respondents while 220 were received and 200 were validated. Self-constructed and validated questionnaire was used for data collection. The collected and validated questionnaires were analyzed using frequency tables and percentage. The result of the findings reveals that billboard advertising campaign against cultism has helped to prevent students from joining cult groups, and billboards erected in some strategic locations on campus has to a high extent educated and enlightened students on the effects of cultism. In regard to the findings, the study recommends that the schools management should engage in other forms of students orientation and sensitization, such as seminars or virtual orientations as this will help to sink in to the mind of the students the prevalence, and implications of cultism and the need to abstain from it. In support of the above, the management should establish laws against which the act of cultism must be punished and ensure firm implementations of such laws.
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BACKGROUND OF THE STUDY
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Background of the study
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