0704-883-0675     |      dataprojectng@gmail.com

THE IMPACT OF BANKING SERVICES ON CUSTOMER SATISFACTION

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

ABSTRACT

In banking, qualify of customer services plays a crucial role in the context of sustaining business growth. The relationship between a bank and its customers must be a permanent and enduring one, which needs to be maintained with good banking services. In this project, an attempt has been made to ascertained the level of satisfaction .of customers as regards banking services in Nigeria. It highlights the banks marketing strategies. The satisfaction level of the customers has been measured and the varieties of new services which influence the satisfaction  level of the customers have been  analyzed, the level of customer services and satisfaction has been determined with the varieties of services provided by the banks in Nigeria.  The study adopted a survey research design and with the aid of convenient sampling techniques, thirty-six (36) participants who are staff in First Bank of Nigeria Plc  was enrolled for the study. A well structured questionnaire was issued to the respondent of which a total of Thirty (30) responses were received and validated for the study. Data was analyzed using simple percentage as well as frequencies and table. Hypothesis test was conducted using Pearson Correlation and Regression statistical tool (SPSS v.2.3). Findings from the study revealed that service quality is an excellent technique for enhancing customers’ satisfaction level and loyalty to the organization in today’s competitive environment. Findings indicate that service quality and all its dimensions such as tangibles, reliability, assurance and empathy have significant and positive association with satisfaction and loyalty of customers towards their respective financial service providing organizations.The study therefore recommends that financial institutions must adopt a win-win service quality strategy through which they provide value to the customer and customer remains loyal to the organization.




FIND OTHER RELATED TOPICS


Related Project Materials

AN APPRAISAL OF PERFORMANCE APPRAISAL TECHNIQUES ON EMPLOYEE MOTIVATION

ABSTRACT

The study is designed to investigate the impact of performance appraisal on employee motivation, for an organiz...

Read more
THE IMPACT OF CULTURAL AWARENESS TRAINING ON VOCATIONAL EDUCATORS

ABSTRACT: The Impact of Cultural Awareness Training on Vocational Educators investigates the effects of cultural awareness training on vocational e...

Read more
ISSUES AND CHALLENGES IN THE EXECUTION OF PUBLIC SECTOR HOUSING PROJECTS IN NIGERIA

BACKGROUND TO THE STUDY

        Housing (Shelter) is unarguably one of the basic nece...

Read more
THE IMPACT OF ENVIRONMENTAL REGULATIONS ON BUSINESS PRACTICES

ABSTRACT: THE IMPACT OF ENVIRONMENTAL REGULATIONS ON BUSINESS PRACTICES

This research...

Read more
THE IMPACT OF SELECTED MACRO-ECONOMIC VARIABLES ON THE PROFIT PERFORMANCE OF MANUFACTURING COMPANIES IN NIGERIA

BACKGROUND OF THE STUDY

The association between macroeconomic factors and organiza ional performance ha...

Read more
TECHNOLOGY-DRIVEN SOLUTIONS FOR FIDUCIARY ACCOUNTING CHALLENGES

 TECHNOLOGY-DRIVEN SOLUTIONS FOR FIDUCIARY ACCOUNTING CHALLENGES

Abstract: Technology-driven solutions are revolutionizing fiduciary...

Read more
DESIGN AND IMPLEMENTATION OF AN ONLINE BOOK CLUB MANAGEMENT SYSTEM

INTRODUCTION

People who read at least seven books a year are reported to be 2.3 times more intelligent than people who r...

Read more
PARENTAL SOCIO-ECONOMIC STATUS AND ITS INFLUENCE ON THE ACADEMIC ACHIEVEMENT STUDENTS

EXCERPT FROM THE STUDY

Parents with high occupational status are able to provide a measure of a household ability t...

Read more
INVESTIGATING THE IMPACT OF EDUCATIONAL TOYS AND MATERIALS IN ENHANCING EARLY CHILDHOOD LEARNING EXPERIENCES

Abstract: This study investigates the impact of educational toys and materials in enhancing early child...

Read more
THE IMPACT OF LIBRARY CATALOGUE IN ENHANCING ACCESSIBILITY IN THE LIBRARY

ABSTRACT

This study was carried out to examine the impact of library catalogue in enhancing accessibili...

Read more
Share this page with your friends




whatsapp