IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISES
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for : Student Researchers
- NGN 3000
Abstract
The research provides a conceptual and theoretical appraisal of the impact of social media in managing. As social media creates a 24/7 world of collaboration and interactivity, it is still treated as a threat rather than an influential asset by many companies. Consequently, for businesses and especially marketers it is essential to understand the power and influence of social media. It has been proved that many Nigerian firms lack the expertise and knowledge of communicating with consumers via this digital medium. Brand reputation in crisis, it analyses social media crisis and profers the impact of social media in managing brand reputation in crisis.
Related Project Materials
DEVELOPMENT OF A MOTIVATIONAL MODEL OF REGRESSIONFOR IMPROVED PRODUCTIVITY OF SELECTED BUILDING TRADESMEN IN THE SOUTH-EASTERN STATES OF NIGERIA
Statement of the Problem
Most widely used management style in the construction industry has involved management by threat. Construction w...
THE ROLE OF EMOTIONAL INTELLIGENCE IN VOCATIONAL SKILL DEVELOPMENT
ABSTRACT: The Role of Emotional Intelligence in Vocational Skill Development is a critical factor in enhancing students' overall competenc...
THE IMPACT OF INSTRUCTIONAL MATERIALS ON THE LEARNING AND TEACHING OF ECONOMICS IN SENIOR SECONDARY SCHOOLS IN ISOLO LGA
ABSTARCT
The study aimed at examining the effects of economics instructional materials on the learning and teaching of e...
THE ROLE OF COMMUNICATION ON COMMUNITY DEVELOPMENT
Abstract
The purpose of this research work is to examine critically, the role of communication on the development of var...
ASSESSMENT OF GENETIC STRUCTURE OF CLARIAS GARIEPINUS, BURCHELL, 1822 POPULATION IN ASEJIRE LAKE
Abstract
Wild brood-stock is a major genetic reservoir for sustainable culture of Clarias gariepinus. This has been observed to be declin...
THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION: A CASE STUDY OF FIRST BANK NIGERIA PLC
ABSTRACT
Competition is stiff within business environment has not been effective compared to the last decade. This s...
APPLICATION OF GEOINFORMATICS TECHNIQUES IN CONTROLLING FLOODING IN VULNERABLE ROADS AND BUILDINGS IN NIGERIA
Abstract
The reoccurring flooding in some parts of Rivers State had been a major research concern. Seas...
WORKING CAPITAL MANAGEMENT AS A TOOL FOR COST MINIMIZATION AND PROFIT MAXIMIZATION
ABSTRACT
The objective of this research work contains working capital management as a tool for minimization and profit m...
THE ROLE OF SOCIAL MEDIA IN SHAPING THE BUSINESS ENVIRONMENT
ABSTRACT: THE ROLE OF SOCIAL MEDIA IN SHAPING THE BUSINESS ENVIRONMENT
This research a...
COMMUTERS AS A MAJOR CONTRIBUTOR TO THE SPREAD OF COMMUNICABLE DISEASES IN PUBLIC PLACES
-
1.1 BACKGROUND OF THE STUDY
Every country's socioeconomic and politica...
