THE EFFECT OF SALES PROMOTION AS A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER INDUSTRY
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- NGN 3000
ABSTRACT
This topic the effect of sales promotion as a tool for achieving customers brand loyalty in the table water industry was conducted to investigate the extent of relationship between effective sales promotion and customers satisfaction in the table water industry.
However to achieve the goals of the study, the survey research design was used to study the organization where 37 questionnaires were administered to the respondents in order to obtain first hand information. After critical analysis of the data collected, the hypothesis were tested using the variance (ANOVA) statistical tool (method). There is a strong relationship between effective sales promotion and customers satisfaction in the table water industry and that goals of table water producers are related to their performance. Militating factors were discovered to mediate between effective sales promotion and customers satisfaction. Based on the findings, of this study, the following were commended. That various table water firm in the state and country at large to adopt more of sales promotional tools and educative programmes. That proper communication channel and effective sales promo tools should be used to inform consumers. That government agencies should put in place legislations that will guide the operation of manufacturers.
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