THE EFFECTS OF SOCIAL MEDIA ON SMALL BUSINESS
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
Social media is a new phenomenon that has changed how the business environment operates. Businesses are able to gain access to resources that were otherwise not available to them. It has also helped businesses to increase their worthiness, cultivate strategic partnerships and increase their contact with customers and suppliers. It is therefore become important for business owners and marketers to understand how social media work as a communication and marketing tool and how they can significantly grow their businesses. The study investigate the effects of social media on small business in Ogun State. This was done by determining the major activities underlying the entrepreneurial development in Nigeria, the contribution of social media to business progress and effects of adopting social media platform on small business. The study adopted a survey research design. 200 Questionnaires were administered to the business owners in two local government within the states out of which 193 were retrieved. Chi-Square were used to analyze the quantitative data that was collected with the aid SPSS. The results of the study have been presented in tables and figures for easy interpretation. Among the result reveals from the study are: there is a positive and significant effects of the adoption of social media platforms on business activities of the selected small business, Social media has open up more business opportunities and reduce the overall coast of business operations. The study recommends that to better increase business results, small business owners must understands their digital needs or take help from expertise to save time and help achieve success online all start within a small budget also Presence on Facebook, and other social media channels such as Facebook, Twitter and WhatsApp etc., is highly recommended to small business to reduce their overall cost of operations. It was concluded that the use of the social media contributes to the growth of small businesses.
Related Project Materials
ASSESSING THE HOME ECONOMIC EDUCATION AWARENESS LEVEL AMONG JUNIOR SECONDARY SCHOOL STUDENTS
ABSTRACT
This study was carried out on assessing the home economics education awareness level among jun...
EFFECT OF PARENTAL BACKGROUND ON STUDENTS ACADEMIC ACHIEVEMENT IN ENGLISH LANGUAGE IN SOME SELECTED SECONDARY SCHOOL IN ETHIOPE EAST LOCAL GOVERNMENT AREA
BACKGROUND OF THE STUDY
Education is described as the process of teaching, training, and learning in or...
THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON PROFITABILITY IN NIGERIA BANKING INDUSTRY
Background of the Study
Corporate Social Responsibility (CSR) as a concept entails the practice whereby...
ANALYSIS OF TEACHERS’ PERCEPTION OF STRATEGIES FOR IMPROVING THE USE OF INSTRUCTIONAL MATERIALS IN AGRICULTURAL SCIENCE IN SENIOR SECONDARY SCHOOLS IN KANO STATE, NIGERIA
ABSTRACT
The study analysed teachers‟ perception of strategies for improving the use of instructional materials in agricultural science i...
MISMANAGEMENT IN FINANCIAL INSTITUTION (BANK) EFFECT AND SOLUTION
STATEMENT OF THE PROBLEM
The master key to the success of any institution (financial and non – fi...
THE IMPACT OF AUDITING IN THE PREVENTION OF FRAUDS IN THE NIGERIAN PUBLIC SECTOR
Abstract
Internal audit system plays a key role in the assurance chain towards accountability and control. therefore the purpose of...
PHARMACOGNOSTIC AND ANTIMICROBIAL STUDIES OF THE STEM BARK OF DETARIUM MICROCARPUM GUILL. & PERR. (FABACEAE)
Abstract
Detarium microcarpum Guill & Perr. (Fabaceae) is used in parts or whole in Nigeria and several other West African countries...
EFFECT OF COMMUNICATION BOARD AND SPEECH GENERATING DEVICE ON COMMUNICATION SKILLS OF CHILDREN WITH AUTISM SPECTRUM DISORDER IN IBADAN METROPOLIS
Background of the study
Autism is a widespread disorder in modern culture. Autism has a higher p...
AN EVALUATION OF FADAMA III POLICY ON RURAL DEVELOPMENT IN ETHIOPE WEST LOCAL GOVERNMENT AREA OF DELTA STATE
ABSTRACT
The study examines, critically, policies and programs and their varying degrees of successes as it relates to description, expla...
ELECTRONIC MEDIA AS AN EFFECTIVE INSTRUMENT FOR CULTURAL PROPAGATION
ABSTRACT
This study examined the electronic media as an effective instrument for cultural propagation. A case study of O...
