MEDIA CHANNEL AND AUDIENCE RETENTION: A COMPARATIVE STUDY OF TRADITIONAL MEDIA AND NEW MEDIA
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
MEDIA CHANNEL AND AUDIENCE RETENTION: A COMPARATIVE STUDY OF TRADITIONAL MEDIA (RADIO, TELEVISION, MAGAZINE, NEWSPAPER ETC) AND NEW MEDIA (FACEBOOK, 2GO, TWITTER, YAHOO MAIL AND ONLINE NEWS ETC
ABSTRACT
The study was conducted to comparatively analyze the media channel and audience retention of new and traditional media among students; a case study of Ahmadu Bello University Zaria. The study is significant because it helped in unveiling the paradigm shift in respect of social and conventional media patronage. Uses and gratification theory was adopted as philosophical guide. Survey was the research method used, with questionnaire as instrument that was purposively distributed among 200 respondents. Simply put, every student uses either new or traditional media. New media has higher level of usage compared to the traditional media among the students and their usage. Most of the audiences rely on information they receive from the new media even though significant number (39.5%) still doubt the reliability of such information. Almost all audiences rely on traditional media. The number (6%) of those who do not rely on such information is less or no significance. The degrees of reliance vary across the audience.
Related Project Materials
ORGANIZATIONAL CLIMATE AND TEACHING EFFECTIVENESS IN PUBLIC SECONDARY SCHOOLS
ABSTRACT
The study investigated the relationship between organisational climate and teaching effectiveness in public sec...
HUMAN RIGHTS ABUSES IN THE NIGERIAN PRISON SYSTEM: A CASE STUDY OF NIGER STATE PRISON
ABSTRACT
Prisoners in Nigeria are often perceived and categorized as “outcast”. The belief of many is that, once you are a pr...
WORKING CAPITAL MANAGEMENT AS A TOOL FOR BUSINESS SURVIVAL
Abstract
This study on working capital management as a tool for business survival was carried out to examine the impact of working capita...
THE INFLUENCE OF BUDGETING PRACTICES ON ORGANIZATIONAL CULTURE
THE INFLUENCE OF BUDGETING PRACTICES ON ORGANIZATIONAL CULTURE
The objectives of this research are to: (1) analyze the impact of budgetin...
THE ROLE OF PROJECT-BASED LEARNING IN VOCATIONAL CURRICULUM
Abstract: This study examines the role of project-based learning (PBL) in vocational curric...
THE IMPACT OF DIGITAL SIMULATIONS ON VOCATIONAL TRAINING FOR HEALTHCARE CAREERS
ABSTRACT: The impact of digital simulations on vocational training for healthcare careers is becoming increasingly significant as these techno...
MARKETING COMMUNICATION'S IMPACT ON PRODUCT DEVELOPMENT
BACKGROUND STUDY
In any commercial organization, as well as other sorts of groups, communication is a c...
EXCHANGE RATE FLUCTUATION AND IMPACT ON IMPORTED GOODS IN NIGERIA
BACKGROUND OF THE STUDY
Since the conclusion of the civil war, the Nigerian economy has been very volatile. Following t...
OFFICE SKILL COMPETENCES NEEDED BY SECRETARIES FOR EFFECTIVE JOB PERFORMANCE
ABSTRACT
Human relations within an organization cease only on employee. This study was therefore conducted to find out t...
PREVALENCE OF MALNUTRITION AMONG CHILDREN UNDERAGE FIVE
ABSTRACT
Malnutrition remains one of the major problems confronting children in Sub-Saharan Africa (SSA). The nutritiona...
