THE EFFECT OF PROMOTIONAL ACTIVITIES ON THE CONSUMPTION OF A COMPANY PRODUCT
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- NGN 5000
ABSTRACT
This research work is to investigate the impact of promotional activities on the consumption of a company’s product using MTN Nigeria as a case study. This study discussed the aims, objective of the study, historical background of MTN mobile telecommunication network Nigeria relevance of the study, hypothesis formulation and definition of terms. This study also discussed the research methodology, source of data, collection, population and sampling procedure. Also it contained presentation, analysis and interpretation of data collected and the testing of hypothesis through questionnaires. It also summarize findings, conclusion and the recommendations to company’s product. Finally, the following literature review will be seen in this work, such as the definition will be promotion, sales promotion and others.
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