ABSTRACT
This research work is to investigate the impact of promotional activities on the consumption of a company’s product using MTN Nigeria as a case study. This study discussed the aims, objective of the study, historical background of MTN mobile telecommunication network Nigeria relevance of the study, hypothesis formulation and definition of terms. This study also discussed the research methodology, source of data, collection, population and sampling procedure. Also it contained presentation, analysis and interpretation of data collected and the testing of hypothesis through questionnaires. It also summarize findings, conclusion and the recommendations to company’s product. Finally, the following literature review will be seen in this work, such as the definition will be promotion, sales promotion and others.
ABSTRACT
This study x-rayed the influence, accessibility and use of electronic information resources as correlate of research output of l...
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This project work is mainly based on the theoretical and practical approach of the ownership influence and challenges on media e...
INTRODUCTION
This paper evaluates Nigerian press reportage of political campaign during the 2011...
Abstract: This study addresses the skills gap in Nigeria through vocational training progra...
Abstract
The project is a comprehensive study of the changes in Accounting standard, the impact on financial statement w...
BACKGROUND OF THE STUDY
Globally, the nature of human beings is that of constantly looking for ways of...
ABSTRACT:
This research explores the impact of artificial intelligence (AI) on management accounting fu...
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This study was carried out to examine the effects of remuneration on the performance of employees on the privat...
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The study examined the effects of Rational-Emotive Behaviour and Systematic Desensitization therapies on SS1 Students‟ test anxi...
ABSTRACT
This study was conducted to assess the influence of budgeting on the administration of secondary schools in Jigawa State. The st...