ABSTRACT
This study examines the effect of private media houses in Nigeria economy using African Independent Television Authority as a case study. Prior to the deregulation of the sector in 1992 by the Babangida regime,broadcasting was an exclusive central government. Thus the entry of private players in the industry necessitates an appraisal with a view towards ascertaining the benefits that had accrued since the liberalization of the sector. The result reveals a very competitive industry environment with indicators suggesting that the private stations are giving the public stations a run for their money in terms of acceptability through quality programming leading to increased patronage and attraction of adverts. A major finding is the socio-cultural, economic and political gains of the deregulation for Nigeria. In the first case, it is seen that private broadcasting has promoted the cultural values of the country with the production and broadcast of indigenous programmes such as dramas, Nigerian home videos, musicals and soap operas etc. Secondly, several hundred-job opportunities have been created in a country where unemployment is rife. Politically, the deregulation has engendered a new spectacle and grandeur in political reporting and analysis. The various political programmes of some of the private stations such as kakaaki and Focus Nigeria of Africa Independent Television (AIT), provides platforms for not only objective and timely political developments within the polity but also reveals a clear departure from the hitherto placid nature of news and political coverage during the era of sole government domination of the industry.
ABSTRACT
This research work was conducted to examine the Respondents’ responses on the assessment...
ABSTRACT
The aim of this research work is to find out the role of importance of improvisation in the teaching of basic&n...
INTRODUCTION
Modern financial accounting is based on a double entry system. Described simply, double en...
Background of the study
Economic development and progress in Nigeria are unavoidable for a better and more...
Background Of The Study
Because learning a language is both a scientific process and an activity that i...
ABSTRACT
This study was carried out on social media and the management of covid-19 information in Port Harcourt, Rivers...
Background of the Study
Historically the Internet emerged in the early 1970’s as a product of research which aimed to connect...
Abstract
This research investigated the digital literacy skills of Faculty Members in the Department of Library and Information Science i...
ABSTRACT
The study examines the effect of financial incentives on organisational performance in Jobberman Nig. Ltds...
ABSTRACT
The study investigated the causes and effects of malnutrition in children in Ovia North East L...