INFLUNCE OF TELEVISION ADVERTISEMENT ON THE BUYING CHOICE OF SANITARY PAD BY STUDENTS IN ADO EKITI EKITI STATE
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
STATEMENT OF PROBLEM
The research is to find out why ‘Always’ sanitary pad is the most popular
amongst female students and widely used in spite of the existence of other commodities like Lady Care, Everyday, Joy etc that are used for the same purpose. It has been observed that most female students in Ado Ekiti prefer ‘Always’ to others mainly because of its quality, and particularly because of the role which TV advertisement has played in popularising the product. So, this research is being carried out to find out the reasons behind the preference of ‘Always’ sanitary pad.
1:3 RESEARCH QUESTIONS
1 How has ‘Always’ sanitary pad advertisement influenced the choice of female students that patronise it?
2 In what creative way has the ‘Always’ sanitary pad advertisement attracted its consumers?
3 What other categories of people use ‘Always’ sanitary pad aside students?
4Why is ‘Always’ sanitary pad preferred to other sanitary pads in Ado Ekiti?
1:4 OBJECTIVES OF STUDY
1 To determine the level of acceptance of ‘Always’ sanitary pad among consumers.
2 To examine critically the level of awareness that has been generated through the advertisement of ‘Always’ sanitary pad.
3 To find out how television medium has helped to create better awareness of ‘Always’ sanitary pad amongst consumers.
4 To examine the role of drama or theatre in the television advertisement of ‘Always’ sanitary pad.
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