0704-883-0675     |      dataprojectng@gmail.com

INFLUNCE OF TELEVISION ADVERTISEMENT ON THE BUYING CHOICE OF SANITARY PAD BY STUDENTS IN ADO EKITI EKITI STATE

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

STATEMENT OF PROBLEM

The research is to find out why ‘Always’ sanitary pad is the most popular

amongst female students and widely used in spite of the existence of other commodities like Lady Care, Everyday, Joy etc that are used for the same purpose. It has been observed that most female students in Ado Ekiti prefer ‘Always’ to others mainly because of its quality, and particularly because of the role which TV advertisement has played in popularising the product. So, this research is being carried out to find out the reasons behind the preference of ‘Always’ sanitary pad.

1:3 RESEARCH QUESTIONS

1 How has ‘Always’ sanitary pad advertisement influenced the choice of female students that patronise it?

2 In what creative way has the ‘Always’ sanitary pad advertisement attracted its consumers?

3 What other categories of people use ‘Always’ sanitary pad aside students?

4Why is ‘Always’ sanitary pad preferred to other sanitary pads in Ado Ekiti?

1:4 OBJECTIVES OF STUDY

1 To determine the level of acceptance of ‘Always’ sanitary pad among consumers.

2 To examine critically the level of awareness that has been generated through the advertisement of ‘Always’ sanitary pad.

3 To find out how television medium has helped to create better awareness of ‘Always’ sanitary pad amongst consumers.

4 To examine the role of drama or theatre in the television advertisement of ‘Always’ sanitary pad.




FIND OTHER RELATED TOPICS


Related Project Materials

PROBLEMS FACED BY TEACHERS IN TEACHING LITERATURE IN SENIOR SECONDARY SCHOOL

ABSTRACT

The study examined the problems facing English teachers in teaching literature in English in Nigerian senior secondar...

Read more
INTRODUCTION TO ARTIFICIAL INTELLIGENCE APPLICATION AND BENEFITS TO HUMAN LIFE

ABSTRACT

This study was intended to examine the historical development of artificial intelligence. This study was guided...

Read more
AN ASSESSMENT INTO THE MANAGEMENT OF ACCOUNTING METHODS AS A TOOL FOR DECISION MAKING IN AN ORGANIZATION

BACKGROUND OF STUDY

Planning, organizing, staffing, directing, and managing are just a few of the task...

Read more
THE ROLE OF POLITICAL PARTIES IN POLITICAL MOBILIZATION: A CASE STUDY OF THE PEOPLE’S DEMOCRATIC PARTY (PDP) IN BIDA EMIRATE OF NIGER STATE, 2011-2015

Abstract

This study assessed the role as well as the strategies of political mobilization employed by the Peoples‟ Democratic Party (PDP)...

Read more
DESIGN AND IMPLEMENTATION OF A COMPUTER BASED LOAN SCHEME MANAGEMENT SYSTEM

Loan service for small organizations individuals was initiated after a number of considerations on the banking system.  Major Banks are mainly...

Read more
INFLUENCE OF HOME ENVIRONMENT ON THE HEALTH STATUS OF SECONDARY SCHOOL STUDENTS (A CASE STUDY OF OBAFEMI OWODE LGA, OGUN STATE)

ABSTRACT

The home influences the students at the most possible time of his life at a time when...

Read more
THE EFFECT OF INSTRUCTIONAL MATERIAL IN THE TEACHING AND LEARNING OF PHYSICS IN SENIOR SECONDARY SCHOOL (A CASE STUDY OF ILAJELOCAL GOVERNMENT AREA OF ONDO STATE)

ABSTRACT

This research is on the study of the use of instructional materials in some selected secondary schools in I...

Read more
READERS PERCEPTION OF THE USE OF PHOTOGRAPH IN REENFORCEMENT OF NEWSPAPER MESSAGE

Abstract  

Every newspaper house today uses pictures to either complement stories or stand to give news independent...

Read more
FORMULATION STUDIES OF TABLETS CONTAINING ADANSONIA DIGITATA L. MUCILAGE AS MATRIX FORMER

ABSTRACT

The aim of this study was to investigate the ability of Adansonia digitata mucilage (ADM), a hydrophilic plant polymeric materia...

Read more
AN APPRAISAL OF FREEDOM OF INFORMATION ACT IN NIGERIA

EXCERPT FROM THE STUDY

That there is a growing awareness of journalists on the FOIA. This is not coming as a surprise as journalists a lo...

Read more
Share this page with your friends




whatsapp