AUDIENCE PERCEPTION OF POLITICAL NEWS REPORTS IN NIGERIA
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Statement of the research problem.
One of the most common generalizations about politics is that today’s voters are less informed and less engaged than voters in prior generations. This perceived decline in political engagement echoes a decline in both exposure to news and the quality of political news. Television viewers has been waning steadily for decades, the network news shows have lost a third of their viewers, and the content of campaign coverage in these news outlets has shifted away from policy to scandals, gaffes, and the horse race. It is no wonder, then, that citizens are viewed as less equipped to make electoral decisions today than they were 50 years ago (Gilens, et al., 2009). Despite the efforts of the private electronic media to help in the growth and development of the country, by keeping audience informed about political activities in the country through their political news and programs, these media houses have short comings and these short comings have prevented them from serving the audience effectively. It is in this context that this work will study the audience perception of political news coverage on Africa Independent Television (AIT) in Enugu metropolis. The study will seek to proffer and suggest solutions to some of the challenges mentioned above.
Objectives of the study
The objectives of this study are:
- To investigate audience perceptions of political news coverage on Africa Independent Television (AIT).
- To find out the impacts of AIT’s political news coverage on politics in Nigeria.
- To find out how audience perceive the credibility of political news on AIT.
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