INVESTIGATION INTO THE ROLE OF MASS MEDIA IN CHILDREN SOCIALIZATION
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- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
BACKGROUND OF STUDY
In a world with standardised items, it is natural for enjoyment to be provided through impersonal business and play, as is common in more primitive civilizations. Concerns concerning the potential effect or influence of mass communication on men's beliefs and attitudes have been widespread for several decades and exist in a less acute manner than with mass media. The phrase "the penis is mightier than the sword" has been modified by social observers who say that the mass media is more potent than an atomic weapon[1]. The role of the media in human history is particularly significant. They are the greatest information multipliers, just as the machines of the industrial revolution multiplied human power with other types of energy. The emergence of printing in the 15th century was significant not only because it shifted the balance from many periods of spoken firsthand communication to the sharing of knowledge on a vast scale, but also because it spread learning beyond the privileged.
Despite the fact that the development of the printing press and the advent of television did not occur concurrently, they have become a powerful force in elevating men's views and deeds. It grows more complicated as the planet need fresh viewpoints. More is being done, and there is an awareness that there is more to be done, more information required, and more information to be given. Modern industrial technology has enabled the vast replication of information. The rotary press, motion picture cameras, and television all provide a foundation for reaching a large audience[2]. In a more complicated world of specialization and shrinking distances, a man's ties to his next-door neighbour may be less essential than those that bond him to men of his own career, interest, or taste[3].
As traditional communal living's social relationships have eroded, the media has generated a new set of common interests and commitments. The broadcast and print media, commonly known as the mass media, had provided a new type of shared experience in which millions of people could laugh at, feel men's thrills and worries, and respond to the same heaves. Only until the symbols created are meaningful can mass media activities take place. According to Wilbur Schramm, "shortly after the discovery of printing, print media became tools of political and social transformation." He maintained that without the print medium, the European revolution would have been unthinkable, as would the emergence of public schools[3].
In modern times, man's life and existence have grown to rely heavily on the media to inform and entertain him about what is going on in his community and the larger globe. As a result, there is an unstoppable march toward a world based exclusively on mass media communication. The mass media has evolved into the most potent communication tool ever devised by man[4].
The slow but steady spread of satellite communication has further reduced the world to a global village. What function does the media play in the process of socialisation of children? What are the intertwining relationships between the child, the media, and his society's cultural acquisition, phrased differently?
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