An assessment of the role of media in shaping public attitudes towards female politicians in Gusau Local Government Area, Zamfara State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Background of the Study
The media plays a powerful role in shaping public opinion and influencing political outcomes, including the representation of women in politics (Okoye & Haruna, 2023). In Gusau Local Government Area, Zamfara State, media coverage of female politicians is essential in forming public attitudes towards them and can significantly impact their political success (Ali & Zubair, 2024). Traditional media outlets such as radio, television, and newspapers, as well as social media platforms, have the ability to either perpetuate gender stereotypes or challenge them by providing positive portrayals of women in leadership (Aminu & Abdullahi, 2025). Despite the growing participation of women in politics, media portrayals often focus on their appearance, family roles, and personal lives rather than their political competence, which can influence public perceptions negatively (Salihu & Tijani, 2023). This study seeks to assess the role of the media in shaping public attitudes towards female politicians in Gusau, focusing on how different media platforms represent female political figures and the impact this representation has on their political careers.
1.2 Statement of the Problem
Media coverage of female politicians in Gusau Local Government Area often reflects gender biases, with women receiving less attention for their political achievements compared to their male counterparts (Yusuf & Idris, 2024). These biases can result in negative public attitudes towards female politicians, hindering their electoral success and limiting their ability to gain political office. This study aims to explore how media representation of female politicians in Gusau affects public attitudes and contributes to the challenges women face in politics.
1.3 Objectives of the Study
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To assess the role of media in shaping public attitudes towards female politicians in Gusau.
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To examine the impact of media representation on the political careers of female politicians in Gusau.
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To identify the ways in which media platforms contribute to gender biases in political representation.
1.4 Research Questions
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How does the media shape public attitudes towards female politicians in Gusau?
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What impact does media representation have on the political careers of female politicians in Gusau?
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In what ways do media platforms contribute to gender biases in the portrayal of female politicians?
1.5 Research Hypothesis
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Media representation significantly influences public attitudes towards female politicians in Gusau.
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Positive media portrayal of female politicians enhances their political careers in Gusau.
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Media platforms perpetuate gender biases that hinder the political success of female politicians.
1.6 Significance of the Study
This study will provide critical insights into the role of media in shaping public attitudes towards female politicians in Gusau, Zamfara State. Understanding how media representation influences public perceptions can help improve the way female politicians are portrayed in the media and enhance their political participation. The findings will benefit media practitioners, policymakers, and gender equality advocates working to promote a more inclusive political environment for women.
1.7 Scope and Limitations of the Study
The study will focus on Gusau Local Government Area and examine the role of various media platforms in shaping public attitudes towards female politicians. Limitations include the challenge of obtaining objective and unbiased media coverage and the difficulty of determining the direct influence of media portrayal on voters’ attitudes.
1.8 Operational Definition of Terms
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Media Representation: The way in which individuals or groups are portrayed in media content, including television, radio, print, and online platforms.
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Female Politicians: Women who are actively involved in political processes, holding or seeking political office.
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Public Attitudes: The general opinions, beliefs, or feelings held by the public towards political figures, often shaped by media coverage.
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