An Appraisal of Technology-Driven Property Marketing in Abuja’s Real Estate Sector
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- Table of Content: Available
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- NGN 5000
Background of the Study
In recent years, technology has significantly transformed the way real estate properties are marketed in Abuja. With the increasing penetration of the internet and the widespread use of smartphones, property developers, real estate agents, and investors are increasingly relying on digital platforms and technological tools to reach potential buyers and tenants. Technology-driven property marketing encompasses various methods such as virtual tours, social media advertising, property listing platforms, and data analytics. These methods have proven effective in expanding the reach of real estate businesses, improving property visibility, and streamlining transactions in Abuja’s competitive real estate market.
Abuja's real estate market is characterized by a growing demand for both residential and commercial properties. As the city continues to expand, the role of technology in real estate marketing becomes even more crucial in helping stakeholders effectively engage with a diverse range of potential clients. However, despite the advantages offered by technology-driven property marketing, challenges such as digital illiteracy, data security concerns, and the reliance on external platforms may hinder its effectiveness. This study seeks to appraise the role and effectiveness of technology-driven property marketing in Abuja's real estate sector and identify areas for improvement.
Statement of the Problem
Despite the rapid growth of technology in the real estate sector, the adoption and use of technology-driven marketing techniques in Abuja have not been fully optimized. Some real estate firms and property developers continue to rely on traditional marketing methods such as print media and word-of-mouth, which may limit their ability to engage with a broader audience. Additionally, the challenges of digital access, the cost of implementing technology, and issues related to trust in online property transactions present obstacles to maximizing the potential of technology-driven marketing. This research will evaluate the current state of technology-driven property marketing in Abuja and its impact on real estate sales and rental activities.
Objectives of the Study
- To assess the effectiveness of technology-driven property marketing in Abuja’s real estate sector.
- To identify the challenges faced by real estate stakeholders in adopting and utilizing technology for property marketing.
- To propose recommendations for improving the use of technology in property marketing within Abuja’s real estate market.
Research Questions
- How effective is technology-driven property marketing in Abuja’s real estate sector?
- What challenges do stakeholders face when using technology for property marketing in Abuja?
- How can the use of technology in property marketing be improved in Abuja’s real estate sector?
Research Hypotheses
- Technology-driven property marketing significantly improves the visibility and sales of properties in Abuja.
- Stakeholders in Abuja’s real estate market face challenges related to digital illiteracy, cost, and trust when using technology for property marketing.
- Implementing more user-friendly and cost-effective technology solutions will enhance property marketing efforts in Abuja.
Scope and Limitations of the Study
This study will focus on the use of technology-driven property marketing techniques in Abuja, including virtual tours, property listing websites, social media marketing, and online advertising. Limitations may include difficulty in obtaining data from proprietary digital platforms or small-scale agents and developers who may not have fully adopted these technologies.
Definitions of Terms
- Technology-Driven Property Marketing: The use of digital tools and platforms, such as websites, virtual tours, and social media, to advertise and sell or rent real estate properties.
- Real Estate Sector: The segment of the economy that deals with the development, buying, selling, and leasing of properties.
- Digital Illiteracy: The inability to effectively use digital devices and platforms, which can hinder the adoption of technology-driven marketing methods.
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