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The Impact of Digital Property Listing Platforms on Real Estate Transactions in Abuja

  • Project Research
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Background of the Study
The rapid advancement of technology in the 21st century has had a profound impact on many industries, with the real estate sector being no exception. Real estate transactions have evolved significantly with the introduction of digital property listing platforms, which have transformed the way buyers, sellers, and brokers interact in the marketplace. In Abuja, the capital city of Nigeria, digital platforms such as property listing websites and mobile applications have become essential tools for conducting real estate transactions. These platforms provide users with real-time data, ease of access to property information, and the ability to search for properties based on their preferences, leading to a more efficient and transparent market. Recent studies have indicated a growing reliance on these platforms, particularly in urban centers, where the demand for property transactions is high and time-sensitive.

The significance of digital platforms in the Nigerian real estate sector can be attributed to several factors, including increased internet penetration, mobile technology adoption, and the growing demand for efficient real estate services. According to recent reports, the use of online platforms in the real estate sector has contributed to increased market transparency, reduced transaction costs, and enhanced convenience for stakeholders (Adeyemi et al., 2023). However, despite these advancements, there is limited research on the specific impact of digital property listing platforms on real estate transactions in Abuja, especially in terms of market behavior, transaction speed, and overall buyer satisfaction.

Given the growing use of digital platforms and the evolving nature of the real estate market in Abuja, understanding their impact on transaction efficiency, market transparency, and the overall real estate landscape is crucial for stakeholders such as real estate agents, property developers, and potential buyers. This study aims to bridge this knowledge gap by exploring the relationship between digital property listing platforms and real estate transactions in Abuja, thereby offering insights into the benefits and challenges of these platforms within this context.

Statement of the Problem
The shift from traditional methods of real estate transactions to digital platforms in Abuja has raised several concerns among industry stakeholders. While digital property listing platforms have improved the accessibility of property information, they have also introduced new challenges related to trust, security, and the accuracy of information. For instance, concerns have been raised about the authenticity of property listings, with reports of fraudulent listings, misrepresentation of property features, and lack of proper regulation within the digital space. Additionally, the extent to which these platforms have improved the speed and efficiency of real estate transactions in Abuja remains unclear. Some market participants are skeptical about the ability of digital platforms to truly replace face-to-face interactions and traditional methods of negotiation, while others argue that these platforms are more efficient in closing deals quickly. Moreover, while digital platforms have brought about convenience, there is a need for empirical evidence to assess the overall impact of these platforms on buyer satisfaction, pricing transparency, and market growth. Thus, the problem lies in the lack of a comprehensive understanding of the effects that digital property listing platforms have on real estate transactions in Abuja, particularly in terms of their influence on transaction efficiency and market dynamics.

Objectives of the Study

  1. To examine the impact of digital property listing platforms on the efficiency of real estate transactions in Abuja.
  2. To evaluate the effect of digital property platforms on market transparency and the authenticity of property information in Abuja.
  3. To assess the satisfaction level of buyers and sellers using digital platforms for real estate transactions in Abuja.

Research Questions

  1. How do digital property listing platforms impact the efficiency of real estate transactions in Abuja?
  2. What effect do digital property platforms have on the transparency of real estate markets in Abuja?
  3. To what extent are buyers and sellers satisfied with using digital property listing platforms for real estate transactions in Abuja?

Research Hypotheses

  1. Digital property listing platforms have a significant positive impact on the efficiency of real estate transactions in Abuja.
  2. The use of digital property platforms enhances market transparency and reduces fraudulent listings in Abuja’s real estate market.
  3. Buyers and sellers experience high levels of satisfaction when using digital property listing platforms for real estate transactions in Abuja.

Scope and Limitations of the Study
This study focuses on digital property listing platforms used for real estate transactions in Abuja, Nigeria. It examines the experiences of both buyers and sellers who have interacted with these platforms in the past two years. The scope is limited to residential and commercial properties listed on popular platforms. One limitation of the study is that it may not account for all digital platforms, as newer or niche platforms may not be included. Additionally, the study is limited to Abuja, and findings may not be generalizable to other cities in Nigeria or beyond.

Definitions of Terms

  • Digital Property Listing Platforms: Online platforms or mobile applications where properties for sale or rent are listed, with features such as search filters, photos, pricing, and contact details of agents or property owners.
  • Real Estate Transactions: The process of buying, selling, or renting property, involving negotiations, agreements, and legal documentation.
  • Market Transparency: The extent to which real estate market data, including property details and pricing, is accessible and clear to all participants.
  • Efficiency of Transactions: The speed and ease with which a property transaction is completed, including the time taken from property search to deal closure.




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