The Effect of Personalized Services on Guest Loyalty in High-End Hotels in Abuja
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the Study
Personalized services in the hospitality industry refer to the customization of guest experiences based on individual preferences, needs, and behaviors (Ajiboye & Salami, 2023). In high-end hotels, where luxury, exclusivity, and attention to detail are paramount, personalized services play a critical role in differentiating a hotel from its competitors. Personalized services can range from tailored room preferences to customized concierge services, with the goal of making guests feel valued and enhancing their overall experience. These services are believed to foster guest satisfaction, which in turn can lead to increased loyalty (Ogunleye & Adebayo, 2024).
In Abuja, the growing number of luxury hotels has intensified competition within the high-end hospitality sector, with many establishments emphasizing personalized services as a key strategy to attract and retain guests. Despite this emphasis, there is limited empirical research on the specific impact of personalized services on guest loyalty in this region. This study aims to explore how personalized services influence guest loyalty in high-end hotels in Abuja, examining factors such as guest satisfaction, repeat visits, and word-of-mouth recommendations.
Statement of the Problem
While personalized services are frequently touted as a tool for enhancing guest loyalty in high-end hotels, there is a lack of research specifically focused on their effectiveness in the context of Abuja's luxury hotels. Understanding the link between personalized services and guest loyalty is crucial for hotel managers seeking to maximize customer retention and drive long-term success. This study will examine how personalized services influence guest loyalty, exploring both the positive and potential negative impacts of these services in high-end hotels in Abuja.
Objectives of the Study
1. To assess the relationship between personalized services and guest loyalty in high-end hotels in Abuja.
2. To evaluate the factors that contribute to guest loyalty following personalized service experiences.
3. To identify strategies for improving personalized services to enhance guest loyalty in luxury hotels.
Research Questions
1. How do personalized services influence guest loyalty in high-end hotels in Abuja?
2. What factors related to personalized services contribute most significantly to guest loyalty in high-end hotels?
3. What strategies can high-end hotels in Abuja implement to improve personalized services and boost guest loyalty?
Research Hypotheses
1. Personalized services have a positive effect on guest loyalty in high-end hotels in Abuja.
2. Higher levels of guest satisfaction resulting from personalized services lead to increased repeat visits and loyalty.
3. High-end hotels that offer tailored services see higher rates of customer retention compared to those with standardized service offerings.
Scope and Limitations of the Study
This study will focus on high-end hotels in Abuja that offer personalized services to their guests. Limitations include potential biases in guest feedback and the challenges of measuring loyalty, which is influenced by many factors beyond personalized services.
Definitions of Terms
• Personalized Services: Customization of hotel services to meet individual guest preferences and needs, such as personalized room settings, concierge services, and tailored experiences (Ajiboye & Salami, 2023).
• Guest Loyalty: The tendency of a guest to return to the same hotel for future stays, often influenced by satisfaction, service quality, and emotional attachment (Ogunleye & Adebayo, 2024).
Related Project Materials
An examination of interpreter-mediated exchanges in Yoruba community forums in Abeokuta
Background of the study
This study examines interpreter-mediated exchanges in Yoruba community forums held in Abeokuta, wh...
The impact of pollution on respiratory diseases in Bonny Local Government Area, Rivers State.
Background of the study:
Environmental pollution has become a major public health concern, particularly regarding its impact on respirato...
Development of a Blockchain-Based Transcript Verification System Using Big Data Analytics in University of Jos, Plateau State
Background of the Study
Transcript verification is a critical process in maintaining the integrity and credibility of acad...
AN APPRAISAL OF IMMERSIVE MARKETING EXPERIENCES USING 360° VIDEOS: A CASE STUDY OF A TOURISM BOARD IN ENUGU, NIGERIA.
Background of the study:
Immersive marketing using 360° videos offers consumers an interactive and engaging experience, particularly in...
The Role of Local Government in Improving Sanitation Infrastructure in Gombe State
Background of the Study
Local governments play a crucial role in the provision and maintenance of san...
The Impact of Patient Education on Adherence to Fluid Restrictions in Chronic Kidney Disease Management in Sokoto State
Background of the Study
Chronic kidney disease (CKD) is a progressive condition that affects millions o...
An evaluation of the effectiveness of infection control measures in tertiary hospitals in Kaduna State.
Background of the Study
Infection control measures are crucial for ensuring the safety of patients, healthcare workers, and the community...
PAIN MANAGEMENT OF CANCER PATIENTS IN UNIVERSITY TEACHING HOSPITALS IN NIGERIA
ABSTRACT
The number of cancer patients in the world is increasing. Of the estimated nine million new cases every year, more than half are...
FACTORS MILITATING AGAINST THE MANAGEMENT OF PUBLIC SECONDARY SCHOOLS IN ESAN WEST LOCAL GOVERNMENT AREA OF EDO STATE
ABSTRACT
The research work is carried out to study the factors militating against the management of public seconda...
An assessment of genetic predisposition to obesity in Nkanu West Local Government Area, Enugu State
Background of the Study
Obesity is a multifactorial condition influenced by lifestyle, environmental, and genetic factors....
