An Assessment of the Economic Contribution of Marathon Tourism in Jos, Plateau State
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Background of the Study
Marathon tourism is a growing segment of the global tourism industry, with significant economic contributions to host cities. These events attract international and domestic participants, along with spectators, boosting spending in areas such as accommodation, transportation, and local businesses (Johnson et al., 2024). Jos, Plateau State, known for its scenic landscapes and conducive climate, has become a prime location for marathons.
The economic potential of marathon tourism in Jos lies in its ability to generate revenue, create employment, and promote the state’s cultural and natural heritage. However, challenges such as inadequate infrastructure and limited marketing have constrained the growth of this tourism segment. A thorough assessment of marathon tourism's economic impact in Jos is necessary to unlock its full potential and inform policy and investment decisions.
Statement of the Problem
Despite the increasing popularity of marathons in Jos, the economic contributions of this tourism segment remain underexplored. Limited data on the direct and indirect benefits of marathon tourism hampers strategic planning and investment. Additionally, infrastructural deficits and inadequate promotion limit the ability of the region to attract larger audiences and participants (Ali & Obinna, 2023).
This study seeks to assess the economic impact of marathon tourism in Jos, identifying areas for improvement and strategies for maximizing its contributions to the local economy.
Objectives of the Study
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To evaluate the economic contributions of marathon tourism in Jos, Plateau State.
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To identify challenges hindering the growth of marathon tourism in the region.
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To propose strategies for enhancing the economic benefits of marathon tourism in Jos.
Research Questions
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What are the economic contributions of marathon tourism in Jos, Plateau State?
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What challenges hinder the growth of marathon tourism in the region?
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What strategies can maximize the economic benefits of marathon tourism in Jos?
Research Hypotheses
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Marathon tourism does not significantly contribute to the economy of Jos, Plateau State.
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Challenges do not significantly hinder the growth of marathon tourism in the region.
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Strategies for enhancing marathon tourism do not significantly increase its economic benefits.
Scope and Limitations of the Study
The study focuses on marathon events held in Jos, Plateau State, between 2023 and 2025. Limitations include access to financial data from organizers and the variability of marathon sizes.
Definitions of Terms
Marathon Tourism: Tourism generated by events involving long-distance running competitions.
Economic Contribution: The revenue, employment, and related benefits derived from an activity.
Jos, Plateau State: A city in Nigeria known for its favorable climate and natural beauty.
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