An assessment of rebranding strategies and their effectiveness: A case study of UBA Plc in Kaduna State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the Study
Rebranding is a strategic process that involves changing a company’s identity through modifications in name, logo, design, or messaging to reflect a new vision, attract a different audience, or respond to market changes. Successful rebranding can rejuvenate a company’s image, improve customer perceptions, and drive growth (Abubakar & Yusuf, 2023).
UBA Plc, one of Nigeria’s leading financial institutions, has implemented several rebranding initiatives to remain competitive in the dynamic banking sector. In Kaduna State, these efforts include modernizing its branch designs, enhancing digital banking platforms, and revising its brand messaging to appeal to younger and tech-savvy customers (Olawale & Musa, 2024).
Despite its potential benefits, rebranding poses challenges such as customer resistance to change, high costs, and the risk of losing existing brand equity. This study assesses the effectiveness of UBA’s rebranding strategies in Kaduna State, focusing on their impact on customer perception and business growth.
Statement of the Problem
Although UBA Plc has invested in rebranding to enhance its market position, the effectiveness of these strategies in Kaduna State remains unclear. Customer resistance, inadequate communication, and inconsistent brand experiences may hinder the desired outcomes of rebranding initiatives (Okafor & Bello, 2023).
This study evaluates the effectiveness of UBA’s rebranding strategies, analyzing their impact on brand perception, customer loyalty, and market performance in Kaduna State.
Objectives of the Study
- To assess the impact of UBA’s rebranding strategies on customer perception in Kaduna State.
- To examine challenges associated with implementing rebranding strategies at UBA.
- To recommend strategies for enhancing the effectiveness of rebranding initiatives.
Research Questions
- How do UBA’s rebranding strategies affect customer perception in Kaduna State?
- What challenges affect the success of UBA’s rebranding initiatives?
- What strategies can improve the effectiveness of UBA’s rebranding efforts?
Research Hypotheses
- Rebranding strategies significantly improve customer perception of UBA in Kaduna State.
- Challenges in rebranding implementation reduce its effectiveness.
- Enhanced communication and consistency improve the success of rebranding initiatives.
Scope and Limitations of the Study
This study focuses on the assessment of UBA’s rebranding strategies in Kaduna State. It examines customer perceptions, brand equity, and business growth, excluding other regions or unrelated marketing activities.
Definitions of Terms
- Rebranding: The process of altering a company’s identity to reflect new goals, values, or market positions.
- Brand Perception: Customers’ opinions and attitudes toward a brand based on their experiences and interactions.
- Brand Equity: The value a brand holds in the market, driven by recognition, loyalty, and trust.
Related Project Materials
The Influence of Indigenous Language Broadcasting on Women’s Participation in Politics: A Study of Malumfashi Local Government Area, Katsina State
Chapter One: Introduction
1.1 Background of the Study
Women's participation in politics remains a critical issue in Nigeria...
EFFECTS OF BANK DISTRESS ON THE SAVING HABITS OF THE RURAL DWELLERS
ABSTRACT
This research work examined the “Effect of Bank distress on the saving habit of the rura...
An Assessment of Electoral Disputes and Conflict Resolution Mechanisms: A Study of Jalingo Local Government, Taraba State
Chapter One: Introduction
1.1 Background of the Study
Electoral disputes are a common feature of...
Assessing the Role of Internet Penetration in Driving Economic Transformation in Nigeria
Background of the Study
Internet penetration has emerged as a catalyst for economic transformation in Nigeria, enabling ac...
A Review of AI-Driven Cybersecurity Models in Business Risk Mitigation: A Study of Corporate Firms in Kwara State
Background of the Study
In an increasingly digital world, cybersecurity has become a top priority for businesses across...
THE USE OF FORENSIC ACCOUNTING IN REGULATORY COMPLIANCE IN THE MANUFACTURING SECTOR
Abstract: THE USE OF FORENSIC ACCOUNTING IN REGULATORY COMPLIANCE IN THE MANUFACTURING SECTOR
This research explores the...
INFORMATION COMMUNICATION TECHNOLOGY AND ITS IMPACT ON NIGERIA’S PUBLIC ACADEMIC LIBRARIES (A CASE STUDY OF THE UNIVERSITY UYO)
Background To The Study
With the invention of Information and Communication Technology, libraries now u...
BENEFITS OF EARLY CHILDHOOD EDUCATION IN FOSTERING CULINARY SKILLS
ABSTRACT: This study examines the benefits of early childhood education in fostering culinary skills among young children. Introducing culinar...
FORMULATION AND EVALUATION OF HERBAL TOOTHPASTE
Background of the Study
Oral health plays a crucial role in overall well-being, influencing nutrition, communication, an...
An evaluation of digital payment innovations on banking efficiency: a case study of Accord Microfinance Bank
Background of the Study
Digital payment innovations have revolutionized transaction processing in the banking sector by en...
