Background of the Study
Limited-time offers (LTOs) create a sense of urgency by setting a short deadline for promotional deals. This strategy leverages psychological triggers, such as fear of missing out (FOMO), to encourage immediate purchases and boost sales (Ibrahim & Yusuf, 2023).
Shoprite, a leading retail chain in Nigeria, frequently employs limited-time offers to attract customers and increase spending. In Kaduna State, these promotions are tailored to local preferences, offering discounts on essential goods and seasonal products (Abubakar & Yusuf, 2024).
Despite the popularity of LTOs, questions remain about their long-term effectiveness, including potential customer fatigue and diminished perceived value over time. This study evaluates the impact of limited-time offers on consumer spending behavior at Shoprite in Kaduna State.
Statement of the Problem
While LTOs are widely used to drive sales, their effectiveness in sustaining consumer spending behavior over time is uncertain. In Kaduna State, factors such as economic constraints, cultural attitudes, and competition may influence the outcomes of these promotions (Okoro & Adekunle, 2024).
This study investigates the relationship between limited-time offers and consumer spending, exploring how Shoprite can optimize this strategy to achieve sustained growth.
Objectives of the Study
Research Questions
Research Hypotheses
Scope and Limitations of the Study
This study focuses on the effectiveness of limited-time offers at Shoprite in Kaduna State, analyzing their impact on consumer spending behavior. It excludes other promotional strategies or regions and does not address long-term brand loyalty implications.
Definitions of Terms