An Investigation of the Role of Social Media in Enhancing Political Participation in Sabon Gari LGA, Kaduna State: A Case Study of Online Advocacy
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Chapter One: Introduction
1.1 Background of the Study
In recent years, social media has become a powerful tool for political engagement, especially among young people. In Sabon Gari LGA, Kaduna State, social media platforms such as Facebook, Twitter, and WhatsApp have been increasingly used to promote political awareness, mobilize voters, and engage in political discourse (Gimba & Shehu, 2024). Online advocacy campaigns have gained popularity in bridging the communication gap between political leaders and constituents, particularly in local elections. However, the role of social media in enhancing political participation, especially in rural areas like Sabon Gari, is still under-explored. This study will examine how online advocacy on social media platforms influences voter engagement, mobilization, and political awareness among residents of Sabon Gari LGA.
1.2 Statement of the Problem
While social media has proven to be a valuable tool in mobilizing voters and fostering political discussions, its role in enhancing political participation in Sabon Gari LGA remains unclear. This study aims to investigate how social media platforms are being utilized in political campaigns and whether they effectively increase political participation among the electorate in Sabon Gari. It will assess the challenges and opportunities presented by online political engagement in the context of local politics.
1.3 Objectives of the Study
- To examine the role of social media in promoting political awareness and engagement in Sabon Gari LGA.
- To evaluate the effectiveness of online advocacy campaigns in mobilizing voters in Sabon Gari LGA.
- To identify the barriers to the effective use of social media in political participation in Sabon Gari LGA.
1.4 Research Questions
- How does social media influence political participation in Sabon Gari LGA?
- To what extent are online advocacy campaigns effective in mobilizing voters in Sabon Gari LGA?
- What barriers hinder the effective use of social media for political participation in Sabon Gari LGA?
1.5 Research Hypotheses
- Social media plays a significant role in enhancing political participation in Sabon Gari LGA.
- Online advocacy campaigns increase voter mobilization and political engagement in Sabon Gari LGA.
- Access to the internet, political literacy, and digital literacy are key factors that influence the effectiveness of social media in political participation in Sabon Gari LGA.
1.6 Significance of the Study
This study will contribute to the growing body of literature on the role of social media in political participation, particularly in the context of local politics. By examining how social media is used in Sabon Gari LGA, the study will provide insights into how online platforms can enhance political engagement and inform future campaigns aimed at increasing political participation in rural areas.
1.7 Scope and Limitations of the Study
The study will focus on the role of social media in political participation within Sabon Gari LGA, Kaduna State, specifically analyzing online advocacy campaigns during local elections. It will not extend to other forms of political engagement or other LGAs in Kaduna State. Limitations include potential biases in responses from online users and challenges in assessing the impact of online engagement on actual voter turnout.
1.8 Operational Definition of Terms
- Social Media: Digital platforms used for communication, networking, and sharing content, such as Facebook, Twitter, and WhatsApp.
- Political Participation: The involvement of individuals in political activities such as voting, campaigning, or engaging in political discussions.
- Online Advocacy: Campaigns and efforts conducted on digital platforms to raise awareness, mobilize supporters, or promote political causes.
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