The Role of Short Films in Promoting Entrepreneurship Awareness Among Young Entrepreneurs: A Case Study of Lokoja Local Government Area, Kogi State
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Chapter One: Introduction
1.1 Background of the Study
Entrepreneurship is a critical driver of economic development, particularly in emerging economies like Nigeria. In Lokoja Local Government Area, Kogi State, there has been a growing interest in entrepreneurship, with young people increasingly exploring business opportunities to improve their livelihoods (Sulaimon & Bello, 2023). However, despite this interest, many young entrepreneurs struggle with the complexities of starting and running successful businesses due to a lack of access to information, mentorship, and resources. In recent years, short films have emerged as an innovative tool to promote entrepreneurship awareness, providing an engaging and accessible platform for disseminating information about entrepreneurship, business strategies, and success stories (Akinwande et al., 2024). Short films, with their concise and impactful narratives, can effectively convey entrepreneurial messages, inspire young entrepreneurs, and provide practical knowledge in an engaging format. This study seeks to examine the role of short films in promoting entrepreneurship awareness among young entrepreneurs in Lokoja Local Government Area, Kogi State, and to assess how these films influence their attitudes toward entrepreneurship, business practices, and problem-solving.
1.2 Statement of the Problem
Although short films have the potential to be powerful tools for entrepreneurship education, there is a lack of comprehensive research on how these films affect young entrepreneurs, particularly in Lokoja Local Government Area. Many young entrepreneurs in this region face challenges in accessing traditional forms of business education, which can hinder their ability to establish and manage successful ventures. Short films, which provide an easily accessible and engaging medium for business education, could offer a viable alternative. However, there is limited understanding of how young entrepreneurs perceive and utilize short films as tools for gaining entrepreneurial knowledge. This study aims to address this gap by investigating the role of short films in promoting entrepreneurship awareness among young entrepreneurs in Lokoja and assessing their effectiveness in conveying entrepreneurial concepts and encouraging the pursuit of business opportunities.
1.3 Objectives of the Study
To explore the role of short films in promoting entrepreneurship awareness among young entrepreneurs in Lokoja Local Government Area.
To assess the impact of short films on young entrepreneurs’ attitudes toward business practices and entrepreneurship.
To evaluate the effectiveness of short films in providing practical knowledge and inspiration for young entrepreneurs in Lokoja.
1.4 Research Questions
How do short films promote entrepreneurship awareness among young entrepreneurs in Lokoja Local Government Area?
What impact do short films have on the attitudes of young entrepreneurs toward entrepreneurship and business practices?
How effective are short films in providing practical knowledge and inspiring young entrepreneurs in Lokoja?
1.5 Research Hypotheses
Short films significantly promote entrepreneurship awareness among young entrepreneurs in Lokoja Local Government Area.
Short films positively influence young entrepreneurs’ attitudes toward entrepreneurship and business practices.
Short films provide practical knowledge and inspiration that contribute to the success of young entrepreneurs in Lokoja.
1.6 Significance of the Study
This study is significant because it will provide insights into the potential of short films as a tool for promoting entrepreneurship awareness and education. The findings will be valuable for policymakers, educators, and media producers interested in utilizing short films to promote entrepreneurship, particularly in underserved regions. The study will also provide young entrepreneurs with an understanding of how to effectively use media as a resource for business knowledge and growth.
1.7 Scope and Limitations of the Study
The study will focus on young entrepreneurs in Lokoja Local Government Area, Kogi State, who have access to short films and utilize them as part of their business development activities. The research will assess the impact of these films on entrepreneurship awareness, attitudes, and practical knowledge. Limitations of the study may include challenges in reaching a diverse sample of young entrepreneurs due to access constraints or variability in media consumption habits.
1.8 Operational Definition of Terms
Short Films: Films typically under 40 minutes in length that present a focused, concise narrative, often used to communicate a specific message or concept.
Entrepreneurship Awareness: The understanding and knowledge of entrepreneurial opportunities, practices, and the process of starting and managing a business.
Young Entrepreneurs: Individuals typically aged between 18 and 35 who are involved in the process of starting or running a business.
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