The Impact of Nollywood Dramas on Youth Identity in Olamaboro Local Government Area, Kogi State
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Chapter One: Introduction
1.1 Background of the Study
Youth identity formation is a complex process influenced by social, cultural, and media environments. Nollywood, as Africa’s largest film industry, plays a significant role in shaping societal norms and individual identities, particularly among youths (Okeke & Afolabi, 2023). The narratives in Nollywood dramas often explore themes of ambition, morality, relationships, and societal expectations, reflecting the realities and aspirations of Nigerian youth. In Olamaboro Local Government Area, Kogi State, Nollywood dramas serve as a window into national culture while also influencing the self-perception and social behaviors of young viewers. By examining the characters, settings, and values depicted, one can understand how these films contribute to shaping youth identity in this region.
1.2 Statement of the Problem
While Nollywood dramas are widely consumed by Nigerian youth, their impact on identity formation in specific local contexts like Olamaboro remains underexplored. The portrayal of characters and societal norms in these films can reinforce positive aspirations but also perpetuate stereotypes or unrealistic expectations (Abiola & Dike, 2024). This study investigates how Nollywood dramas influence youth identity in Olamaboro, addressing a gap in understanding the interplay between media and personal development.
1.3 Objectives of the Study
- To explore the themes of youth identity portrayed in Nollywood dramas.
- To assess the influence of these dramas on the self-perception of youths in Olamaboro.
- To evaluate the impact of Nollywood dramas on the social behaviors of youths in the area.
1.4 Research Questions
- What themes of youth identity are portrayed in Nollywood dramas?
- How do Nollywood dramas influence the self-perception of youths in Olamaboro?
- What is the impact of Nollywood dramas on the social behaviors of youths in Olamaboro?
1.5 Research Hypothesis
- Nollywood dramas prominently explore themes related to youth identity.
- These films significantly influence youths’ self-perception in Olamaboro.
- Nollywood dramas impact the social behaviors of youths in the region.
1.6 Significance of the Study
This study offers insights into the role of Nollywood dramas in shaping youth identity, providing valuable information for filmmakers, educators, and policymakers seeking to leverage media for youth development.
1.7 Scope and Limitations of the Study
The study is confined to the impact of Nollywood dramas on youth identity in Olamaboro Local Government Area, Kogi State.
1.8 Operational Definition of Terms
- Nollywood Dramas: Narrative films produced in Nigeria, focusing on social and cultural themes.
- Youth Identity: The self-concept and social roles adopted by young individuals.
- Olamaboro Local Government Area: A region in Kogi State, Nigeria.
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