The Influence of Nollywood on Cultural Fusion in Okene Local Government Area, Kogi State
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Chapter One: Introduction
1.1 Background of the Study
In an increasingly globalized world, cultural fusion—where different cultural practices and traditions blend to form new cultural expressions—has become a significant phenomenon. Nollywood, Nigeria’s vibrant film industry, plays a central role in this process, offering narratives that celebrate cultural diversity while fostering intercultural understanding (Adamu & Ibrahim, 2023). Through its vast array of films, Nollywood reflects and integrates elements from Nigeria’s multifaceted ethnic, linguistic, and religious landscape, making it a powerful medium for cultural fusion (Eze & Yusuf, 2024). In Okene Local Government Area, Kogi State, known for its rich cultural heritage and ethnic diversity, Nollywood films serve as a medium for exploring and blending cultural identities. This study examines the influence of Nollywood on cultural fusion in Okene, focusing on how films shape cultural perceptions, practices, and interactions.
1.2 Statement of the Problem
While Nollywood has been celebrated for its cultural representation, its role in fostering cultural fusion, particularly in diverse communities like Okene, remains underexplored. In a region where ethnic identities are strong, the influence of Nollywood on cultural interactions and integration is significant but not well understood (Aliyu & Bello, 2023). This study seeks to investigate how Nollywood films contribute to cultural fusion in Okene, examining both their positive impact on intercultural understanding and potential challenges in representing cultural identities.
1.3 Objectives of the Study
- To analyze the representation of cultural diversity in Nollywood films.
- To assess the influence of Nollywood films on cultural fusion in Okene Local Government Area.
- To identify the challenges and opportunities of using Nollywood films to promote cultural integration.
1.4 Research Questions
- How is cultural diversity represented in Nollywood films?
- What influence do Nollywood films have on cultural fusion in Okene Local Government Area?
- What challenges and opportunities exist in using Nollywood films to promote cultural integration?
1.5 Research Hypothesis
- Nollywood films effectively represent cultural diversity and promote intercultural understanding.
- Exposure to Nollywood films fosters cultural fusion in Okene Local Government Area.
- Inadequate representation of certain cultural groups limits the role of Nollywood in cultural integration.
1.6 Significance of the Study
This study underscores the role of Nollywood as a medium for promoting cultural fusion in Nigeria. By focusing on Okene, it highlights how films can bridge cultural divides and foster unity in diverse communities. The findings are valuable to filmmakers, cultural advocates, and policymakers seeking to leverage media for cultural integration and social harmony.
1.7 Scope and Limitations of the Study
The study focuses on the influence of Nollywood films on cultural fusion in Okene Local Government Area, Kogi State. It examines specific films and their reception within this culturally diverse community.
1.8 Operational Definition of Terms
- Cultural Fusion: The blending of cultural practices, traditions, and identities to form new expressions.
- Nollywood: The Nigerian film industry, known for its diverse and culturally resonant productions.
- Okene Local Government Area: A culturally rich and diverse region in Kogi State, Nigeria, selected for this study.
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