Background of the Study
In health crises, such as disease outbreaks or pandemics, the rapid spread of misinformation and fake news exacerbates public anxiety and hampers effective crisis management. Maiduguri Local Government Area, being a key location in Borno State, has faced unique challenges in health communication, compounded by insurgency and limited access to verified information sources. Development communication plays a critical role in countering fake news by promoting accurate health information, encouraging media literacy, and leveraging trusted communication channels to enhance community resilience during crises.
1.2 Statement of the Problem
The proliferation of fake news during health crises undermines trust in health interventions, leading to poor compliance with public health guidelines and worsening health outcomes in Maiduguri. Despite some efforts to curb misinformation, gaps in effective communication strategies persist. This study evaluates the role of development communication in addressing fake news during health crises in Maiduguri.
1.3 Objectives of the Study
To identify the causes and channels of fake news dissemination during health crises in Maiduguri.
To evaluate the effectiveness of current communication strategies in countering fake news.
To propose improved communication methods to combat misinformation during health crises.
1.4 Research Questions
What are the primary causes and channels of fake news during health crises in Maiduguri?
How effective are current communication strategies in countering misinformation?
What communication approaches can better combat fake news during health crises?
1.5 Research Hypotheses
Development communication significantly reduces the impact of fake news during health crises.
Trusted local channels improve public compliance with health guidelines.
Media literacy campaigns enhance the public's ability to identify and reject fake news.
1.6 Significance of the Study
This study provides insights into combating fake news during health crises, contributing to improved public health outcomes and trust in health interventions. It offers practical recommendations for health organizations, policymakers, and media practitioners in Maiduguri.
1.7 Scope and Limitations of the Study
The study focuses on communication strategies to address fake news during health crises in Maiduguri. Limitations include varying access to data on health crises and differences in media consumption habits among residents.
1.8 Operational Definition of Terms
Fake News: False or misleading information presented as news, often spread during crises.
Development Communication: Strategic use of communication to address public health challenges.
Health Crises: Situations requiring urgent health responses, such as pandemics or disease outbreaks.
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