Background of the Study
Street begging remains a persistent social issue in Hadejia Local Government Area, Jigawa State. Factors such as poverty, lack of education, and cultural practices contribute to its prevalence. Development communication can play a transformative role in addressing these factors by raising awareness, promoting alternative livelihoods, and encouraging community support programs.
1.2 Statement of the Problem
Despite efforts to curb street begging, it remains widespread in Hadejia, with negative implications for the community's development and image. Ineffective communication strategies and limited public engagement hinder sustainable solutions to this issue.
1.3 Objectives of the Study
To examine the underlying causes of street begging in Hadejia.
To evaluate the impact of communication strategies in reducing street begging.
To recommend communication approaches for sustainable solutions to street begging.
1.4 Research Questions
What are the root causes of street begging in Hadejia?
How effective are the communication strategies used to reduce street begging?
What communication approaches can offer sustainable solutions to street begging?
1.5 Research Hypotheses
Development communication significantly reduces the prevalence of street begging.
Awareness campaigns encourage alternative livelihoods and community participation.
Sustainable communication strategies enhance public support for anti-begging initiatives.
1.6 Significance of the Study
The study contributes to understanding how communication can address the socioeconomic factors contributing to street begging. It offers recommendations for government agencies, NGOs, and community leaders to implement effective strategies in Hadejia.
1.7 Scope and Limitations of the Study
The study focuses on communication strategies for reducing street begging in Hadejia. Limitations include variations in cultural perceptions and the availability of alternative livelihood programs.
1.8 Operational Definition of Terms
Street Begging: The act of soliciting money or food from passersby in public spaces.
Development Communication: Use of communication tools to raise awareness and promote socioeconomic change.
Community Engagement: Active involvement of community members in addressing social issues.
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