The Role of Communication in Promoting Local Cultural Festivals in Dass Local Government Area, Bauchi State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Background of the Study
Cultural festivals play a vital role in preserving traditions, fostering community identity, and promoting tourism. In Dass Local Government Area (LGA), Bauchi State, these festivals have significant cultural and economic value but face challenges such as low participation, inadequate publicity, and diminishing interest among younger generations. Communication serves as a critical tool for promoting awareness, increasing participation, and enhancing the visibility of cultural festivals. This study explores how communication strategies can be utilized to promote local cultural festivals in Dass LGA.
1.2 Statement of the Problem
Despite the cultural richness of Dass LGA, many local festivals are under-promoted, leading to low attendance and declining cultural significance. Ineffective communication strategies and limited outreach efforts contribute to this issue. This study examines how communication can address these challenges and promote the sustainability of local cultural festivals.
1.3 Objectives of the Study
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To identify the communication strategies used to promote cultural festivals in Dass LGA.
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To evaluate the effectiveness of these strategies in increasing festival participation.
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To propose recommendations for improving the promotion of local cultural festivals.
1.4 Research Questions
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What communication strategies are employed to promote cultural festivals in Dass LGA?
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How effective are these strategies in increasing festival participation and awareness?
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What improvements can be made to enhance the promotion of cultural festivals?
1.5 Research Hypotheses
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Effective communication significantly increases participation in cultural festivals.
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Publicity campaigns enhance the visibility and appreciation of local festivals.
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Engaging younger generations through targeted communication sustains cultural traditions.
1.6 Significance of the Study
This study highlights the importance of communication in preserving cultural heritage and fostering community pride. Its findings provide actionable insights for cultural organizers, community leaders, and policymakers in promoting cultural festivals in Dass LGA.
1.7 Scope and Limitations of the Study
The study focuses on communication strategies used to promote cultural festivals in Dass LGA, evaluating their effectiveness and proposing improvements. Limitations may include variations in festival attendance and access to promotional data.
1.8 Operational Definition of Terms
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Cultural Festivals: Community events celebrating traditions, heritage, and cultural practices.
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Development Communication: Strategic communication to promote cultural awareness and participation.
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Festival Promotion: Efforts to publicize and enhance the visibility of cultural events.
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