EFFECT OF TWITTER BAN ON SMALL BUSINESSES OPERATION IN NIGERIA (A CASE STUDY OF SELECTED SMALL BUSINESSES IN PORT HARCOURT)
- Project Research
- 1-5 Chapters
- Quantitative
- Chi-Square
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
ABSTRACT
This study was carried out on the effect of the Twitter ban on small businesses in Nigeria using SMEs in Port Harcourt, Rivers State as case study. To carry out the study, 3 research hypothesis were posed. The study adopted a descriptive survey design. The study was carried out in Rivers state. The population of the study comprised of all owners/managers of selected SMEs in Port Harcourt, Rivers State. The population size of the study was 175 participants. The instrument for data collection in this study was structured questionnaire. Data collected were analyzed using frequency Table while the hypothesis were tested using Chi-square Statistical Tool SPSS v23. The major findings of the study disclosed that the ban of twitter in Nigeria will have a negative impact on SMEs in Nigeria. Also the ban of twitter in Nigeria will affect the customer relations of SMEs in Nigeria. Lastly it was also reveled that twitter ban will affect the revenue of SMEs businesses in Nigeria. Based on the findings the researcher recommended that; since the service of twitter is no more obtainable in Nigeria, the researcher therefore recommends that businesses of this nature should explore the potentials of other social medias such as Facebook, Youtube, and Instagram as these sites has the ability to offer excellent services just like twitter. In other to gain back access to customers in Twitter, the businesses should be make use of VPNs as it will assist them to access the twitter and redirect their customers to facebook and other official pages.
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