Corporate Communication and Government-Citizen Engagement: A Study of Shira Local Government Area, Bauchi State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Government-citizen engagement is essential for fostering trust, transparency, and accountability in governance. Corporate communication serves as a bridge between governments and citizens, ensuring the dissemination of accurate information, addressing public concerns, and promoting participatory governance. In Shira Local Government Area, Bauchi State, ineffective communication strategies often hinder meaningful engagement, leading to mistrust and low civic participation. Studies emphasize that strategic corporate communication enhances government transparency, citizen involvement, and service delivery (Abdullahi & Garba, 2024). This study explores the role of corporate communication in improving government-citizen engagement in the region.
1.2 Statement of the Problem
Despite the potential of corporate communication to enhance government-citizen engagement, many local governments in Shira struggle with communication gaps, misinformation, and limited public participation. This study investigates how corporate communication can address these challenges and improve engagement outcomes.
1.3 Objectives of the Study
- To examine the role of corporate communication in government-citizen engagement.
- To evaluate the impact of communication strategies on citizen trust and participation.
- To identify barriers to effective government-citizen communication.
1.4 Research Questions
- How does corporate communication influence government-citizen engagement?
- What is the impact of communication strategies on citizen trust and participation?
- What barriers hinder effective government-citizen communication?
1.5 Research Hypotheses
- Corporate communication significantly improves government-citizen engagement.
- Communication strategies positively influence citizen trust and participation.
- Barriers in communication negatively affect engagement outcomes.
1.6 Significance of the Study
This study highlights the importance of corporate communication in fostering transparent and participatory governance, offering insights for policymakers and communication professionals.
1.7 Scope and Limitations of the Study
The study focuses on the role of corporate communication in government-citizen engagement within Shira Local Government Area, Bauchi State.
1.8 Operational Definition of Terms
- Corporate Communication: Strategic communication used to facilitate government-citizen interactions.
- Government-Citizen Engagement: Processes aimed at involving citizens in governance and decision-making.
- Transparency: The openness and accountability of government actions to citizens.
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