The Impact of Live Streaming on Customer Engagement in Corporate Communication: A Study of Kaltungo Local Government Area, Gombe State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the Study
Live streaming has transformed corporate communication by enabling real-time interaction between organizations and their audiences. It provides a platform for transparency, immediate feedback, and dynamic engagement, enhancing customer relationships. In Kaltungo Local Government Area (LGA) of Gombe State, where digital adoption is gradually increasing, live streaming offers organizations an opportunity to reach and engage customers effectively. Studies (Bello & Yakubu, 2023; Musa et al., 2024) suggest that live streaming fosters authenticity, builds trust, and enhances brand loyalty. However, challenges such as poor internet connectivity and limited technical expertise hinder its adoption in Kaltungo. This study investigates the role of live streaming in customer engagement, focusing on its effectiveness in corporate communication within Kaltungo.
1.2 Statement of the Problem
Despite its potential, live streaming remains underutilized in Kaltungo LGA, where organizations face barriers such as limited digital infrastructure, lack of expertise, and low audience participation. Bello and Yakubu (2023) argue that without effective strategies for live streaming, organizations may fail to leverage its full potential for customer engagement. This study addresses the gap by exploring the impact of live streaming on customer engagement in Kaltungo.
1.3 Objectives of the Study
-
To examine the role of live streaming in enhancing customer engagement in Kaltungo LGA.
-
To analyze the challenges organizations face in adopting live streaming for corporate communication in Kaltungo LGA.
-
To evaluate the effectiveness of live streaming strategies in building customer relationships in Kaltungo LGA.
1.4 Research Questions
-
How does live streaming enhance customer engagement in Kaltungo LGA?
-
What challenges do organizations face in adopting live streaming for corporate communication in Kaltungo LGA?
-
How effective are live streaming strategies in building customer relationships in Kaltungo LGA?
1.5 Research Hypotheses
-
Live streaming significantly enhances customer engagement in Kaltungo LGA.
-
Organizations in Kaltungo LGA face significant challenges in adopting live streaming effectively.
-
Live streaming strategies are effective in building customer relationships in Kaltungo LGA.
1.6 Significance of the Study
This study contributes to the understanding of live streaming as a tool for enhancing customer engagement, particularly in Kaltungo LGA. By examining its impact, the research provides actionable insights for organizations seeking to leverage live streaming for corporate communication. The findings benefit communication practitioners, business leaders, and policymakers by highlighting strategies for overcoming adoption barriers and maximizing audience engagement.
1.7 Scope and Limitations of the Study
This study focuses on Kaltungo LGA in Gombe State, examining the role of live streaming in customer engagement. It excludes other digital tools and LGAs outside Kaltungo.
1.8 Operational Definition of Terms
-
Live Streaming: The process of broadcasting real-time video content over the internet to engage audiences.
-
Customer Engagement: The interaction and connection between an organization and its customers, fostering loyalty and satisfaction.
-
Corporate Communication: The strategic dissemination of information to align organizational objectives with audience expectations.
Related Project Materials
Exploring the Role of AI-Based Predictive Analytics in University Research Funding Allocation: A Case Study of Bayero University, Kano (Gwale LGA, Kano State)
Background of the Study
University research plays a central role in academic advancement, innovation, and societal progress...
Implementation of a Computational Biology Model for Studying the Evolution of Pathogens: A Case Study of University of Jos, Plateau State
Background of the Study
The rapid evolution of pathogens poses significant challenges to global public health, as emerging...
An Evaluation of Cross-Border Smuggling and Its Impact on Revenue Generation in Jibia Local Government Area, Katsina State
Chapter One: Introduction
1.1 Background of the Study
Cross...
THE ROLE OF MASS MEDIA IN EDUCATIONAL DEVELOPMENT IN NIGERIA (A CASE STUDY OF NTA ENUGU)
ABSTRACT
This examine the role of mass medial in educational development in Nigeria. The background centre on the...
THE ROLE OF TRIBUNALS AND DISPUTE RESOLUTION CENTRES IN THE ADMINISTRATION OF JUSTICE IN NIGERIA
ABSTRACT
The judicial powers of the Federation and of States are vested in courts established by section 6 of the Constitution of the Fed...
An investigation of enforcement of banking policies on market integrity: a case study of Union Bank of Nigeria
Background of the Study
Enforcement of banking policies is critical to ensuring market integrity and maintaining public tr...
TRAFFIC CONGESTION AND ITS ECONOMIC IMPACTS
ABSTRACT
It is clear and obvious that many cities around the world today face serious problems for the proper functionin...
An assessment of phonological processing in Yoruba language among children in Ibadan
Background of the Study
Phonological processing is fundamental to language development and literacy, particularly among children acquirin...
AN APPRAISAL OF THE APPLICATION OF THE LAW RELATING TO DOMICILE IN NIGERIA
ABSTRACT
This research project entitled ‘AN APPRAISAL OF THE APPLICATION OF THE LAW RELATING TO DOMICILE IN NIGERIA’, is aime...
The Impact of Public-Private Partnerships on Financial Sustainability in Nigerian Universities: A Case Study of Babcock University
Background of the Study
Public-private partnerships (PPPs) have become an essential st...
