The Impact of Media Framing on Crisis Response in Corporate Communication: A Study of Wurno Local Government Area, Sokoto State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Background of the Study
Media framing, a pivotal concept in communication studies, refers to how information is presented by media outlets, shaping public perception and influencing decision-making. In corporate communication, media framing plays a critical role, particularly during crises, as organizations rely on strategic narratives to manage reputations and rebuild trust. The advent of digital communication platforms has amplified the speed and scope of framing effects, with localized issues often gaining national or global attention due to media coverage. Wurno Local Government Area (LGA) in Sokoto State offers a unique context for examining media framing due to its socio-economic dynamics and interaction with corporate entities, especially in agriculture and small-scale enterprises. Studies (Ahmed & Bello, 2023; Yusuf et al., 2024) indicate that media framing affects public reactions, stakeholder engagement, and organizational strategies during crises. However, limited empirical attention has been given to understanding how framing influences crisis response at the local level, creating a research gap. Exploring this relationship in Wurno is vital for advancing theoretical and practical insights into crisis communication and media studies.
1.2 Statement of the Problem
While media framing has been widely studied in corporate communication, its localized impacts on crisis response remain underexplored. Wurno LGA, a region with distinct socio-economic characteristics, has experienced various corporate crises, from agricultural disputes to resource management challenges. Yet, the extent to which media narratives shape crisis perceptions and organizational responses in this context is unclear. Ahmed and Bello (2023) argue that an over-reliance on generalized media framing theories fails to address specific regional nuances, leading to ineffective communication strategies. This gap underscores the need to investigate how framing dynamics influence public trust, corporate accountability, and stakeholder interactions in Wurno. Without such research, organizations may adopt reactive rather than proactive strategies, potentially exacerbating crises and undermining local development.
1.3 Objectives of the Study
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To examine the role of media framing in shaping public perceptions during corporate crises in Wurno LGA.
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To analyze the impact of media framing on corporate crisis response strategies in Wurno LGA.
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To assess the relationship between media framing and stakeholder engagement in corporate crisis communication in Wurno LGA.
1.4 Research Questions
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How does media framing influence public perceptions during corporate crises in Wurno LGA?
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What is the impact of media framing on corporate crisis response strategies in Wurno LGA?
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How does media framing affect stakeholder engagement during corporate crises in Wurno LGA?
1.5 Research Hypotheses
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Media framing significantly influences public perceptions during corporate crises in Wurno LGA.
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Media framing has a measurable impact on corporate crisis response strategies in Wurno LGA.
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There is a significant relationship between media framing and stakeholder engagement in corporate crisis communication in Wurno LGA.
1.6 Significance of the Study
This study contributes to the growing body of knowledge on media framing and corporate communication, particularly in the Nigerian context. By focusing on Wurno LGA, it provides localized insights that enhance the applicability of communication theories in diverse socio-economic environments. The findings will benefit communication scholars, corporate practitioners, and policymakers by identifying effective strategies for managing media narratives during crises. Additionally, this study underscores the importance of culturally sensitive and context-specific approaches to media engagement, fostering better corporate-stakeholder relations. For organizations operating in Wurno, the research offers practical guidance on leveraging media framing to mitigate reputational risks and enhance crisis resilience.
1.7 Scope and Limitations of the Study
This study is confined to Wurno LGA in Sokoto State, focusing on how media framing influences crisis response in corporate communication. It examines local case studies and media narratives, excluding other forms of media effects or LGAs beyond Wurno.
1.8 Operational Definition of Terms
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Media Framing: The presentation and emphasis of specific aspects of an issue by media outlets to shape audience perceptions.
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Crisis Response: Strategic actions taken by organizations to address and mitigate crises, preserving reputation and trust.
Corporate Communication: The practice of managing and disseminating information within and outside an organization to maintain relationships with stakeholders
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