Chapter One: Introduction
1.1 Background of the Study
Career counseling is an essential process that helps individuals understand their strengths, interests, and opportunities in order to make informed career choices. In Shendam Local Government Area (LGA) of Plateau State, young people often face challenges in navigating the complex world of career options, education, and employment opportunities. Traditional career counseling methods, such as face-to-face sessions, have limitations in terms of accessibility and reach. However, digital media offers new avenues for delivering career guidance. Online platforms, such as websites, social media, and video conferencing, provide accessible, real-time, and personalized career counseling services. Digital media also plays a significant role in connecting individuals with resources such as job opportunities, scholarship information, and skill-building programs, all of which are crucial for career development. Recent studies (Musa & Adamu, 2023) indicate that digital media has transformed career counseling by making it more inclusive and accessible. This study aims to explore the role of digital media in career counseling in Shendam LGA and its impact on the career choices and development of the youth.
1.2 Statement of the Problem
Despite the growing importance of career counseling in shaping the future of young people, access to quality career counseling services remains limited in rural areas like Shendam. Traditional counseling methods have not been able to reach a wide audience, especially in underserved communities. Digital media presents an opportunity to address this challenge, but its influence on career counseling in Shendam has not been sufficiently explored. This study will examine the extent to which digital media influences career counseling in Shendam, focusing on its effectiveness in providing career advice, skill development resources, and job opportunities to young people.
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypothesis
1.6 Significance of the Study
This study will provide valuable insights into how digital media can enhance career counseling services in rural areas, offering recommendations for policymakers, career counselors, and educators on how to leverage digital platforms for career development initiatives.
1.7 Scope and Limitations of the Study
The study is focused on career counseling in Shendam Local Government Area, Plateau State, and explores the use of digital media in this context. It does not extend to other regions or examine other forms of career counseling methods.
1.8 Operational Definition of Terms
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