Digital Media’s Role in Enhancing Entrepreneurial Skills Among Artisans in Jos North Local Government Area, Plateau State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Artisans play a significant role in the socio-economic fabric of many communities, contributing to job creation, cultural preservation, and local economic development. However, the entrepreneurial growth of artisans is often hindered by limited access to markets, resources, and skills development opportunities. Digital media platforms, such as YouTube, Instagram, and Facebook, have become transformative tools, offering artisans access to training resources, mentorship, marketing opportunities, and networking channels. In Jos North Local Government Area, Plateau State, artisans represent a diverse group engaged in trades like pottery, leatherwork, tailoring, and metalwork. Leveraging digital media can enable these artisans to build their entrepreneurial skills, enhance their product visibility, and expand their customer base. Recent research underscores the potential of digital media to democratize skill acquisition and market access for artisans, enabling them to compete in both local and global markets (Adewale & Usman, 2024). This study examines the extent to which digital media is used to enhance entrepreneurial skills among artisans in Jos North and the challenges they face in its adoption.
1.2 Statement of the Problem
Despite the potential benefits of digital media, many artisans in Jos North face challenges in accessing and utilizing these platforms effectively. Issues such as digital literacy, financial constraints, and infrastructural limitations hinder their ability to harness the opportunities digital media offers. As a result, artisans may struggle with limited market access, inadequate entrepreneurial training, and stagnation in business growth. This study addresses these challenges by exploring how digital media enhances entrepreneurial skills among artisans in Jos North and identifying strategies to overcome barriers to its effective use.
1.3 Objectives of the Study
- To examine how digital media enhances entrepreneurial skills among artisans in Jos North.
- To identify challenges faced by artisans in using digital media for skill enhancement.
- To recommend strategies for improving digital media adoption among artisans in Jos North.
1.4 Research Questions
- How does digital media contribute to the enhancement of entrepreneurial skills among artisans in Jos North?
- What challenges do artisans face in using digital media for entrepreneurial growth?
- What strategies can improve the adoption of digital media by artisans in Jos North?
1.5 Research Hypothesis
- Digital media significantly enhances entrepreneurial skills among artisans in Jos North.
- Challenges such as digital illiteracy hinder the effective use of digital media by artisans.
- Improved digital media training and infrastructure can increase its adoption among artisans.
1.6 Significance of the Study
This study provides insights into how digital media can empower artisans in Jos North to enhance their entrepreneurial skills and expand their economic opportunities. Policymakers, artisans, and stakeholders in skill development can use the findings to design targeted interventions for digital inclusion and economic empowerment.
1.7 Scope and Limitations of the Study
The study is confined to artisans in Jos North Local Government Area, Plateau State, focusing on the role of digital media in enhancing their entrepreneurial skills. It does not include other forms of skill enhancement or areas beyond Jos North.
1.8 Operational Definition of Terms
- Digital Media: Platforms such as social media, video-sharing sites, and online training portals.
- Entrepreneurial Skills: Abilities related to business management, marketing, and innovation.
- Artisans: Individuals engaged in traditional or manual trades, including crafts and small-scale manufacturing.
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