Assessing the Impact of Digital Media on Consumer Rights Advocacy in Offa Local Government Area, Kwara State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Consumer rights advocacy has become an essential aspect of protecting individuals from unfair practices in the market. In Offa Local Government Area, Kwara State, consumers face challenges such as price inflation, counterfeit goods, and substandard services. Digital media, through platforms like social media, blogs, and consumer rights websites, has played a significant role in empowering consumers by providing information about their rights and mechanisms to seek redress. This study seeks to assess how digital media has been utilized in Offa LGA to advocate for consumer rights, raise awareness about exploitation, and empower individuals to take action against unfair practices.
1.2 Statement of the Problem
Although digital media has opened new avenues for consumer rights advocacy, its impact on consumer awareness and protection in Offa is still underexplored. Despite the growing use of platforms like Facebook, Twitter, and WhatsApp for consumer advocacy, many residents may not fully engage with these tools due to low digital literacy or limited access to the internet. This study will explore the effectiveness of digital media in raising consumer rights awareness in Offa LGA, identifying barriers to its use and ways to enhance its impact.
1.3 Objectives of the Study
- To assess how digital media has contributed to consumer rights advocacy in Offa LGA.
- To explore the effectiveness of digital platforms in raising consumer awareness and promoting the protection of consumer rights in Offa.
- To identify the challenges and opportunities for expanding consumer rights advocacy through digital media in Offa.
1.4 Research Questions
- How has digital media contributed to consumer rights advocacy in Offa Local Government Area?
- To what extent have digital platforms raised consumer rights awareness among residents of Offa?
- What challenges hinder the effective use of digital media for consumer rights advocacy in Offa?
1.5 Research Hypotheses
- Digital media significantly contributes to consumer rights advocacy in Offa LGA.
- Digital platforms are effective in increasing consumer awareness and empowering individuals to protect their rights in Offa.
- Barriers such as limited internet access and digital literacy hinder the effectiveness of digital media in consumer rights advocacy.
1.6 Significance of the Study
This study will provide insights into the role of digital media in consumer rights advocacy in rural areas like Offa LGA. By understanding the ways in which digital platforms contribute to consumer protection, the findings can guide policymakers and advocacy groups in enhancing digital engagement for consumer rights awareness.
1.7 Scope and Limitations of the Study
The study focuses on Offa Local Government Area, Kwara State, and examines the use of digital media for consumer rights advocacy within the region. It does not address traditional forms of consumer advocacy or other methods outside the digital media space.
1.8 Operational Definition of Terms
- Digital Media: Online platforms, social media, and websites used to advocate for consumer rights and provide information.
- Consumer Rights Advocacy: Efforts to inform consumers of their legal rights, address grievances, and prevent exploitation.
- Awareness Campaigns: Activities or initiatives aimed at educating the public about consumer rights and protection measures.
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