Effectiveness of Television in Promoting Regional Festivals: A Case Study of Gassol Local Government Area, Taraba State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Regional festivals are a critical part of cultural identity, providing a platform for communities to celebrate traditions and foster unity. In Gassol Local Government Area, festivals such as the Puje Festival attract both local and regional attention, showcasing traditional music, dance, and arts. However, the success of these festivals often depends on effective promotion, which enhances attendance and attracts tourism. Television, with its visual appeal and wide reach, has proven to be a powerful medium for promoting such events. Studies, such as those by Daramola and Usman (2024), highlight television’s ability to create awareness, build anticipation, and preserve cultural heritage through event coverage. This study examines the effectiveness of television in promoting regional festivals in Gassol, emphasizing its impact on cultural preservation and economic growth.
1.2 Statement of the Problem
Despite the cultural significance of festivals in Gassol, many remain under-promoted, limiting their reach and economic potential. While television provides an excellent platform for showcasing these events, its role in promoting regional festivals in Gassol has not been adequately explored. Without effective promotion, the full potential of these festivals to boost cultural tourism and foster community pride remains unrealized.
1.3 Objectives of the Study
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To assess the role of television in creating awareness about regional festivals in Gassol.
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To evaluate the impact of television promotion on attendance and tourism related to festivals in Gassol.
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To identify challenges in using television for promoting regional festivals in Gassol.
1.4 Research Questions
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How does television create awareness about regional festivals in Gassol?
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What impact does television promotion have on festival attendance and tourism in Gassol?
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What challenges affect the use of television for promoting regional festivals in Gassol?
1.5 Research Hypotheses
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Television significantly increases awareness of regional festivals in Gassol.
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Television promotion has a positive impact on festival attendance and tourism in Gassol.
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Challenges significantly hinder the effectiveness of television in promoting regional festivals in Gassol.
1.6 Significance of the Study
This study is significant for event organizers, broadcasters, and policymakers interested in promoting cultural tourism and preserving heritage. By evaluating the effectiveness of television, it provides actionable insights into leveraging media for cultural promotion. It also contributes to academic discussions on media’s role in cultural sustainability, especially in rural contexts.
1.7 Scope and Limitations of the Study
The study focuses on the use of television in promoting regional festivals in Gassol Local Government Area. It does not cover other media or regions outside Gassol.
1.8 Operational Definition of Terms
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Television Promotion: Use of TV programs and advertisements to create awareness about events.
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Regional Festivals: Community events that celebrate cultural traditions and heritage.
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Cultural Tourism: Travel motivated by the desire to experience and participate in cultural events.
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