Effectiveness of Radio Drama in Promoting Behavior Change: A Case Study of Biu Local Government Area, Borno State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- Recommended for :
- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Radio drama has long been recognized as an effective tool for promoting behavior change, particularly in rural communities. By combining entertainment with education, radio drama captivates audiences while delivering impactful messages on health, education, and social issues. In Biu Local Government Area, Borno State, where traditional values and oral storytelling are deeply ingrained, radio drama serves as a culturally resonant medium for influencing behavior. Studies show that radio dramas can challenge harmful practices, promote positive behaviors, and foster community dialogue (Ali & Yusuf, 2023; Ibrahim, 2024). However, the success of these programs depends on factors such as content relevance, language use, and audience engagement. This study explores the effectiveness of radio drama in promoting behavior change in Biu LGA, highlighting its potential and limitations in addressing local challenges.
1.2 Statement of the Problem
Despite the popularity of radio drama in Biu LGA, behavioral challenges such as poor health practices and social conflicts persist. While radio dramas are designed to educate and inspire change, their actual impact on audience behavior is not well-documented. Questions remain about the extent to which these programs resonate with listeners and address their needs. Additionally, challenges such as limited access to radios and inconsistent programming may hinder their effectiveness. This study seeks to evaluate the role of radio drama in promoting behavior change in Biu LGA, providing insights into its impact and areas for improvement.
1.3 Objectives of the Study
1. To assess the accessibility and audience engagement of radio drama programs in Biu LGA.
2. To evaluate the impact of radio drama on promoting behavior change in Biu LGA.
3. To identify challenges and opportunities in using radio drama for behavior change communication.
1.4 Research Questions
1. How accessible and engaging are radio drama programs in Biu LGA?
2. What impact does radio drama have on promoting behavior change in Biu LGA?
3. What challenges and opportunities exist in using radio drama for behavior change communication?
1.5 Research Hypotheses
1. Radio drama programs are significantly accessible and engaging to audiences in Biu LGA.
2. Radio drama significantly promotes behavior change in Biu LGA.
3. Challenges such as access and program consistency negatively impact the effectiveness of radio drama in promoting behavior change.
1.6 Significance of the Study
This study highlights the role of radio drama as a tool for behavior change communication in Biu LGA. By exploring its effectiveness, the research provides valuable insights for media practitioners, policymakers, and community leaders. The findings will inform the development of more engaging and impactful radio dramas, addressing the unique needs of this community. Additionally, the study underscores the importance of culturally relevant communication strategies in promoting social change.
1.7 Scope and Limitations of the Study
The study focuses exclusively on the effectiveness of radio drama in promoting behavior change within Biu Local Government Area, Borno State. It does not extend to other regions or forms of media.
1.8 Operational Definition of Terms
1. Radio Drama: A scripted audio program that combines entertainment with educational messages to influence behavior.
2. Behavior Change Communication: The use of communication strategies to promote positive changes in knowledge, attitudes, and practices.
3. Audience Engagement: The level of attention, interest, and interaction that listeners have with a program.
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