Public Relations in Facilitating Entrepreneurship Development: A Study of Numan LGA, Adamawa State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
1 Background of the Study
Entrepreneurship development is a cornerstone of economic growth and poverty reduction, particularly in developing regions. Public relations (PR) plays a vital role in facilitating entrepreneurship by raising awareness, fostering partnerships, and advocating for supportive policies. In Numan Local Government Area (LGA), Adamawa State, entrepreneurship faces challenges such as limited access to resources, inadequate awareness, and socio-cultural barriers. Research by Abdullahi and Garba (2023) highlights the importance of PR strategies such as media campaigns, stakeholder engagement, and community outreach in promoting entrepreneurship. This study examines the role of PR in facilitating entrepreneurship development in Numan LGA.
1.2 Statement of the Problem
Despite various entrepreneurship initiatives in Numan LGA, challenges such as low awareness, limited resources, and socio-cultural constraints persist. PR has the potential to address these challenges, but its role in facilitating entrepreneurship development in the area remains underexplored. This study investigates how PR strategies can enhance entrepreneurship development in Numan LGA.
1.3 Objectives of the Study
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To assess the role of PR in facilitating entrepreneurship development in Numan LGA.
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To identify challenges faced by PR practitioners in promoting entrepreneurship.
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To propose strategies for improving PR efforts in entrepreneurship development.
1.4 Research Questions
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How does PR contribute to facilitating entrepreneurship development in Numan LGA?
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What challenges hinder PR efforts in promoting entrepreneurship?
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What strategies can improve PR efforts in entrepreneurship development?
1.5 Research Hypotheses
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PR significantly facilitates entrepreneurship development in Numan LGA.
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Challenges such as resource constraints and socio-cultural barriers hinder effective PR advocacy for entrepreneurship.
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Improved PR strategies can enhance entrepreneurship development in Numan LGA.
1.6 Significance of the Study
This study provides valuable insights for PR practitioners, entrepreneurs, and policymakers on leveraging PR to promote entrepreneurship. It contributes to the development of effective strategies for fostering economic growth and reducing poverty in Numan LGA.
1.7 Scope and Limitations of the Study
The study focuses on the role of PR in facilitating entrepreneurship development in Numan LGA, Adamawa State, examining strategies, challenges, and outcomes.
1.8 Operational Definition of Terms
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Public Relations (PR): Strategic communication processes for building relationships between organizations and their stakeholders.
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Entrepreneurship Development: Initiatives aimed at fostering the growth of businesses and self-reliance.
Numan LGA: A Local Government Area in Adamawa State, Nigeria, with ongoing entrepreneurship challenges.
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