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The Role of PR in Enhancing Access to Primary Healthcare: A Study of Dutse LGA, Jigawa State

The Role of PR in Enhancing Access to Primary Healthcare: A Study of Dutse LGA, Jigawa State

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style:
  • Recommended for :
  • NGN 5000

Background of the Study
Access to primary healthcare is a fundamental aspect of public health, ensuring that individuals receive essential medical services. Public relations (PR) plays a critical role in enhancing access to primary healthcare by promoting awareness, engaging stakeholders, and addressing barriers. In Dutse Local Government Area (LGA), Jigawa State, challenges such as inadequate facilities, poor communication, and cultural factors hinder access to healthcare. According to Bello and Yusuf (2024), PR strategies such as health education campaigns, stakeholder collaboration, and community engagement are vital for improving healthcare access. This study examines the role of PR in enhancing access to primary healthcare in Dutse LGA.

1.2 Statement of the Problem
Despite efforts to improve healthcare access in Dutse LGA, challenges such as low awareness, cultural resistance, and resource constraints persist. These issues prevent many residents from accessing essential medical services. This study explores how PR can address these challenges, evaluating its role in enhancing primary healthcare access in Dutse LGA.

1.3 Objectives of the Study

  1. To assess the role of public relations in enhancing access to primary healthcare in Dutse LGA.

  2. To identify challenges faced by PR practitioners in healthcare advocacy.

  3. To propose strategies for improving PR practices in promoting healthcare access.

1.4 Research Questions

  1. How does public relations contribute to enhancing access to primary healthcare in Dutse LGA?

  2. What challenges hinder effective PR efforts in healthcare advocacy?

  3. What strategies can improve PR practices in promoting healthcare access?

1.5 Research Hypotheses

  1. Public relations significantly enhances access to primary healthcare in Dutse LGA.

  2. Challenges such as cultural resistance and resource constraints hinder PR efforts in healthcare advocacy.

  3. Improved PR strategies can increase healthcare access and utilization in Dutse LGA.

1.6 Significance of the Study
This study provides practical insights for PR practitioners, healthcare providers, and policymakers on leveraging PR to improve healthcare access. By identifying effective strategies and addressing challenges, it contributes to better health outcomes in Dutse LGA.

1.7 Scope and Limitations of the Study
The study focuses on the role of PR in enhancing access to primary healthcare within Dutse LGA, Jigawa State, examining its strategies, challenges, and outcomes.

1.8 Operational Definition of Terms

  • Public Relations (PR): Strategic communication processes for building relationships between organizations and their stakeholders.

  • Primary Healthcare: Basic healthcare services provided at the community level to ensure accessibility and affordability.

  • Dutse LGA: A Local Government Area in Jigawa State, Nigeria, with challenges in healthcare access.

 




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