The Role of Public Relations in Promoting Cultural Festivals: A Study of Otukpo LGA, Benue State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Background of the Study
Cultural festivals are integral to preserving and showcasing the heritage, values, and traditions of communities. In Otukpo Local Government Area (LGA), Benue State, cultural festivals such as the Idoma International Carnival serve as platforms for cultural expression, community bonding, and economic stimulation. Public relations (PR) plays a vital role in promoting these festivals, utilizing strategic communication, media relations, and stakeholder engagement to attract audiences and sponsors. According to Eze and Adamu (2023), effective PR practices can significantly enhance the visibility and impact of cultural festivals, fostering cultural preservation and tourism development. This study examines the role of PR in promoting cultural festivals in Otukpo LGA, highlighting its strategies, challenges, and contributions to cultural and economic development.
1.2 Statement of the Problem
Despite the rich cultural heritage of Otukpo LGA, many festivals struggle to achieve widespread recognition and participation due to inadequate promotion and resource mobilization. PR efforts often face challenges such as limited funding, lack of expertise, and low stakeholder engagement. This study investigates the effectiveness of PR strategies in promoting cultural festivals in Otukpo LGA, identifying areas for improvement to maximize their impact.
1.3 Objectives of the Study
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To analyze the role of public relations in promoting cultural festivals in Otukpo LGA.
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To identify challenges faced in PR efforts to promote cultural festivals.
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To propose strategies for enhancing PR practices in cultural festival promotion.
1.4 Research Questions
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What role does public relations play in promoting cultural festivals in Otukpo LGA?
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What challenges hinder effective PR efforts in cultural festival promotion?
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What strategies can enhance PR practices in promoting cultural festivals?
1.5 Research Hypotheses
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Public relations significantly enhances the promotion of cultural festivals in Otukpo LGA.
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Challenges such as limited funding and expertise hinder effective PR practices.
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Improved PR strategies can increase the visibility and impact of cultural festivals.
1.6 Significance of the Study
This study underscores the importance of PR in cultural preservation and tourism development. It provides actionable insights for PR practitioners, cultural organizations, and policymakers to improve festival promotion strategies, fostering cultural pride and economic growth in Otukpo LGA.
1.7 Scope and Limitations of the Study
The study focuses on the role of PR in promoting cultural festivals within Otukpo LGA, Benue State, exploring its strategies, challenges, and impact.
1.8 Operational Definition of Terms
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Public Relations (PR): Strategic communication processes aimed at building relationships between organizations and their publics.
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Cultural Festivals: Events celebrating the traditions, heritage, and culture of a community.
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Otukpo LGA: A Local Government Area in Benue State, Nigeria, known for its rich cultural heritage.
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