Background of the Study
Sports journalism is a vital segment of the media industry, focusing on reporting, analyzing, and promoting sports activities. In Bida Local Government Area (LGA), Niger State, local sports talent often remains underrepresented in mainstream media, limiting opportunities for recognition and development. Sports journalism can bridge this gap by showcasing local talent, promoting grassroots sports initiatives, and engaging the community. Adebisi and Musa (2023) emphasize the role of media in creating platforms for emerging athletes. This study examines the role of sports journalism in promoting local sports talent in Bida LGA, exploring its contributions, challenges, and potential for growth.
1.2 Statement of the Problem
Despite the abundance of local sports talent in Bida LGA, inadequate media coverage limits their visibility and opportunities for growth. Sports journalists often face challenges such as lack of resources, limited access to events, and editorial priorities that favor national or international sports. This study investigates how sports journalism can effectively promote local sports talent in Bida LGA, identifying strategies to overcome these challenges.
1.3 Objectives of the Study
To assess the role of sports journalism in promoting local sports talent in Bida LGA.
To identify challenges faced by sports journalists in Bida LGA.
To propose strategies for enhancing the effectiveness of sports journalism in promoting local talent.
1.4 Research Questions
How does sports journalism promote local sports talent in Bida LGA?
What challenges do sports journalists face in Bida LGA?
What strategies can improve the effectiveness of sports journalism in promoting local talent?
1.5 Research Hypotheses
Sports journalism significantly promotes local sports talent in Bida LGA.
Challenges such as limited resources hinder the effectiveness of sports journalism.
Providing support and training can enhance the impact of sports journalism in Bida LGA.
1.6 Significance of the Study
This study highlights the importance of sports journalism in promoting local talent, providing insights for journalists, sports organizations, and policymakers. The findings will contribute to the development of sports journalism and the recognition of local athletes in Bida LGA.
1.7 Scope and Limitations of the Study
The study focuses on sports journalism and its role in promoting local sports talent within Bida LGA, Niger State.
1.8 Operational Definition of Terms
Sports Journalism: The practice of reporting and analyzing sports events and activities.
Local Sports Talent: Athletes and sports teams originating from a specific local area.
Bida LGA: A Local Government Area in Niger State, Nigeria, with a rich sports culture.
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CHAPTER ONE
INTRODUCTION
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