0704-883-0675     |      dataprojectng@gmail.com

The Impact of Local Cuisine on Event Marketing in Dutse Local Government Area, Jigawa State

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style:
  • Recommended for :
  • NGN 5000

Chapter One: Introduction

1.1 Background of the Study

Local cuisine has long been recognized as an integral component of cultural identity and a powerful tool in event marketing. In Dutse Local Government Area, Jigawa State, the inclusion of traditional dishes such as tuwo shinkafa, miyan kuka, and kilishi in event planning enhances the appeal of social gatherings, festivals, and community events. These culinary offerings not only attract attendees but also create memorable experiences that resonate with cultural pride and heritage. According to Abdullahi and Musa (2024), incorporating local cuisine in event marketing strengthens community ties, fosters tourism, and enhances the overall value proposition of events. However, the extent to which local cuisine impacts event marketing in Dutse remains underexplored, especially in terms of its contribution to attendee satisfaction and event branding. This study investigates the impact of local cuisine on event marketing, focusing on its role in attracting and retaining audiences.

1.2 Statement of the Problem

Despite the recognized importance of local cuisine in event marketing, its strategic use in Dutse Local Government Area is often overlooked or underutilized. Challenges such as inadequate promotion, limited culinary innovation, and lack of integration with broader marketing strategies hinder the potential of local cuisine to enhance event success. While studies have explored the relationship between culture and tourism, limited research focuses on the role of local cuisine in event marketing within the context of Dutse (Ahmed & Bello, 2023). This study addresses this gap by evaluating how local cuisine impacts event marketing in the area.

1.3 Objectives of the Study

1. To assess the role of local cuisine in enhancing event marketing in Dutse.

2. To identify challenges associated with incorporating local cuisine in event marketing.

3. To propose strategies for optimizing the use of local cuisine in event marketing.

1.4 Research Questions

1. How does local cuisine enhance event marketing in Dutse?

2. What challenges are associated with incorporating local cuisine in event marketing?

3. What strategies can optimize the use of local cuisine in event marketing?

1.5 Research Hypotheses

1. H₁: Local cuisine significantly enhances the appeal and success of event marketing in Dutse.

2. H₂: Challenges such as inadequate promotion negatively affect the incorporation of local cuisine in event marketing.

3. H₃: Strategic interventions improve the effectiveness of local cuisine in event marketing.

1.6 Significance of the Study

This study is significant as it highlights the untapped potential of local cuisine in event marketing, offering valuable insights for event organizers, marketers, and policymakers in Dutse. The findings contribute to academic literature on cultural tourism and event management, emphasizing the importance of culinary heritage in marketing strategies. Additionally, the study provides practical recommendations for leveraging local cuisine to enhance event branding, attendee satisfaction, and economic development.

1.7 Scope and Limitations of the Study

The study focuses on the impact of local cuisine on event marketing in Dutse Local Government Area, Jigawa State. It excludes other cultural elements and focuses specifically on the role of cuisine in marketing strategies. Limitations may include variations in attendee preferences and access to data on event outcomes.

1.8 Operational Definition of Terms

1. Local Cuisine: Traditional dishes and culinary practices associated with a specific region or community.

2. Event Marketing: Strategies and activities aimed at promoting and enhancing the appeal of events to target audiences.

3. Cultural Tourism: Tourism activities centered around the exploration and appreciation of a community’s cultural heritage.

 

 

 





Related Project Materials

The Influence of Social Media on Corporate Image Building in Fufore Local Government Area, Adamawa State

Chapter One: Introduction

1.1 Background of the Study

The Impact of Viral Memes on Nigerian Morphological Patterns: A Comparative Study of Instagram and TikTok Memes

Background of the study
Viral memes have emerged as a powerful cultural force in the digital age, influencing not only soci...

Read more
The Effect of Government Subventions on the Affordability of Essential Drugs in Kwara State

Background of the Study

Access to essential drugs is a critical component of an effective healthcare sy...

Read more
The Role of Audit Committees in Identifying Financial Risks: A Case Study of MTN Nigeria

Background of the Study

Audit committees play a critical role in corporate governance by overseeing financial reporting...

Read more
An Investigation of the Impact of Quantum Computing on Cloud-Based Healthcare Systems at National Hospital, Abuja

Background of the Study

Cloud computing has become an essential tool in healthcare, providing platforms for storing, man...

Read more
NEWS SOURCE PREFERENCE BETWEEN TRADITIONAL AND SOCIAL MEDIA AMONG STUDENTS OF MASS COMMUNICATION IN LAGOS STATE UNIVERSITY OF TECHNOLOGY

Background to the study

According to history, before radio, television, and newspapers, information dif...

Read more
THE IMPACT OF THE CABOTAGE ACT ON LOCAL CAPACITY DEVELOPMENT: A STUDY OF SELECTED INDIGENOUS SHIPPING COMPANIES

ABSTRACT

In 2003 the cabotage law  was enacted with provisions  to empower  local investors to take contr...

Read more
An Assessment of Barriers to Effective Renal Transplant Aftercare in Kano State

Background of the Study: Renal transplantation is considered the gold standard treatment for end-stage renal...

Read more
DESIGN AND IMPLEMENTATION OF NETWORK SECURITY (A CASE STUDY OF UBA ENUGU)

ABSTRACT

Network Security is essential to any organization. This has been previously done by manual method. But this project is aimed at...

Read more
An Evaluation of Financial Risk Management in Access Bank Plc, Nasarawa State

Background of the Study

Financial risk management is a crucial component of a bank’s operations, ensuring the stability and sustain...

Read more
Share this page with your friends




whatsapp