0704-883-0675     |      dataprojectng@gmail.com

Assessing the Influence of Social Media Hashtags in Driving Event Attendance in Lafia Local Government Area, Nasarawa State

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style:
  • Recommended for :
  • NGN 5000

Chapter One: Introduction

1.1 Background of the Study

Social media has revolutionized event promotion, offering tools that enable organizers to reach wider audiences, engage participants, and foster real-time interaction. Among these tools, hashtags have emerged as a powerful mechanism for creating online visibility, facilitating discussions, and driving attendance at events. In Lafia Local Government Area, Nasarawa State, where cultural and social events are integral to community life, social media platforms like Twitter, Instagram, and Facebook play a pivotal role in event promotion. Hashtags, when strategically designed, amplify the reach of promotional campaigns by aggregating content under a unified theme or slogan. Studies have shown that hashtags increase user engagement, enhance content discoverability, and create a sense of community among participants (Ogunleye & Adetola, 2023). However, despite their potential, the influence of social media hashtags on actual event attendance remains underexplored, particularly in rural and semi-urban settings like Lafia. This study aims to assess how social media hashtags influence event attendance in Lafia, examining their effectiveness in driving awareness, engagement, and participation.

1.2 Statement of the Problem

While hashtags have become a popular tool for event promotion, their effectiveness in driving physical attendance remains inconsistent. In Lafia, event organizers often face challenges such as limited digital literacy, low internet penetration, and a lack of strategic hashtag campaigns. These issues hinder the ability of hashtags to generate the desired level of engagement and attendance. Previous studies have largely focused on the general impact of social media on event promotion, neglecting the specific role of hashtags (Okafor & Bello, 2024). This gap in research limits the understanding of how hashtags can be optimized to achieve better outcomes in contexts like Lafia. Furthermore, there is limited empirical data on the relationship between hashtag usage and event attendance in semi-urban areas. This study seeks to address these issues by evaluating the influence of social media hashtags on event attendance in Lafia Local Government Area.

1.3 Objectives of the Study

1. To examine the role of social media hashtags in promoting events in Lafia.

2. To assess the relationship between hashtag usage and event attendance.

3. To identify the challenges and opportunities associated with using hashtags for event promotion.

1.4 Research Questions

1. How do social media hashtags contribute to event promotion in Lafia?

2. What is the relationship between hashtag usage and event attendance in Lafia?

3. What challenges and opportunities exist in using hashtags for event promotion in Lafia?

1.5 Research Hypotheses

1. H₁: Social media hashtags significantly enhance event promotion in Lafia.

2. H₂: Effective hashtag usage positively influences event attendance.

3. H₃: Addressing challenges in hashtag campaigns can improve their impact on event attendance.

1.6 Significance of the Study

This study is significant as it explores the intersection of social media and event promotion, focusing on the role of hashtags in driving attendance. By providing insights into their effectiveness, the research benefits event organizers, marketers, and policymakers seeking to leverage digital tools for event promotion. The findings contribute to academic literature on social media marketing, particularly in semi-urban contexts, and offer practical recommendations for optimizing hashtag campaigns. Additionally, the study highlights the potential of social media to bridge communication gaps and foster community participation in events, aligning with broader goals of cultural preservation and digital inclusion.

1.7 Scope and Limitations of the Study

The study is limited to assessing the influence of social media hashtags on event attendance in Lafia Local Government Area, Nasarawa State. It focuses on events promoted through hashtags and excludes other forms of digital marketing. Limitations may include variations in internet access and participants' familiarity with social media.

1.8 Operational Definition of Terms

1. Social Media Hashtags: Keywords or phrases preceded by the “#” symbol used to categorize and promote content on social media platforms.

2. Event Attendance: The number of individuals who physically participate in an event.

3. Digital Engagement: The interaction and participation of users with online content.

 





Related Project Materials

THE ROLE OF EARLY CHILDHOOD EDUCATION IN PROMOTING SUSTAINABLE AGRICULTURE

ABSTRACT: This research investigates the role of early childhood education in promoting sustainable agriculture among young children. Introduc...

Read more
Design and Development of a Queue Management System for Soul Care Garden Hotel.

ABSTRACT

The proposed system is designed as an online solution to the long wait time and crowd with the pandemic we are facing now. The q...

Read more
An Evaluation of the Role of Performance Auditing in Enhancing Public Finance in Nigeria

Background of the Study
Performance auditing has emerged as a critical tool for ensuring the efficient use...

Read more
ASSESSMENT OF RISK RESPONSE TECHNIQUES FOR CONSTRUCTION PROJECTS UNDER DESIGN BID BUILD AND DESIGN & BUILD PROCUREMENT METHODS IN ABUJA

ABSTRACT

The non-implementation of risk management techniques constitutes a lot to most of the project failures encountered nowadays. Thi...

Read more
A Study of the Effect of Corporate Financial Policies on Shareholder Wealth in Kwara State

Background of the Study

Corporate financial policies are the strategies adopted by companies to manage their financial activities and mak...

Read more
The effect of public investment in transportation on reducing regional disparities in Nigeria: Evidence from projects in Kaduna State (2000–2020).

Background of the study
Public investment in transportation is pivotal for bridging regional disparities...

Read more
AN APPRAISAL OF THE PROBLEMS AND PROSPECTS OF CAPITAL GAINS TAX ACT, 2004 IN NIGERIA

ABSTRACT

The Capital Gains Tax was introduced into Nigeria by the Capital Gains Tax Decree (Decree No. 44) in 1967. The decree was enacte...

Read more
STUDENT'S PERCEPTION OF THE ROLE OF SCHOOL COUNSELOR IN THE CHOICE OF CAREER

ABSTRACT

The purpose of this study was to critically examine secondary school students...

Read more
THE EFFECT OF ECONOMIC FACTORS ON INTERNATIONAL ACCOUNTING STANDARDS,

ABSTRACT

This study examines THE EFFECT OF ECONOMIC FACTORS ON INTERNATIONAL ACCOUNTING STANDARDS, focusing on identifying key economic i...

Read more
An Assessment of Nurses’ Attitudes Towards the Integration of Artificial Intelligence in Healthcare at Federal Medical Centre, Katsina

Background of the Study

Artificial intelligence (AI) is transforming healthcare by enabling data-driven decision-making, predictive analy...

Read more
Share this page with your friends




whatsapp