Investigating the Effectiveness of Radio Call-In Programs on Public Opinion in Ankpa LGA, Kogi State

Investigating the Effectiveness of Radio Call-In Programs on Public Opinion in Ankpa LGA, Kogi State

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Chapter One: Introduction

1.1 Background of the Study
Radio remains one of the most effective mass communication tools in influencing public opinion, especially in rural communities. In Ankpa LGA, Kogi State, radio call-in programs have become a cornerstone of participatory communication, providing a platform for community members to voice their concerns, share opinions, and engage with policymakers and experts. These programs address various topics, including governance, health, education, and social issues, creating an avenue for interactive dialogue that shapes public perceptions and behaviors. The immediacy and accessibility of call-in programs allow for real-time feedback, making them a powerful tool for fostering community participation and addressing local concerns (Okeke & Yusuf, 2023). However, the effectiveness of these programs in shaping public opinion depends on factors such as program content, audience engagement, and the credibility of hosts and contributors.

1.2 Statement of the Problem
Despite the popularity of radio call-in programs in Ankpa LGA, their impact on shaping public opinion remains unclear. Issues such as low literacy levels, language barriers, and limited airtime may hinder their effectiveness. Furthermore, biased moderation and insufficient follow-up on discussed issues might reduce their credibility and influence. This study investigates the effectiveness of radio call-in programs in shaping public opinion in Ankpa LGA and identifies ways to optimize their impact.

1.3 Objectives of the Study

1. To evaluate the influence of radio call-in programs on public opinion in Ankpa LGA.

2. To identify challenges faced by these programs in achieving their goals.

3. To propose strategies for enhancing the effectiveness of radio call-in programs in Ankpa LGA.

1.4 Research Questions

1. How do radio call-in programs shape public opinion in Ankpa LGA?

2. What challenges affect the effectiveness of these programs?

3. What strategies can improve the impact of radio call-in programs on public engagement?

1.5 Research Hypotheses

1. H0: Radio call-in programs do not significantly influence public opinion in Ankpa LGA.

2. H1: Audience participation positively impacts the effectiveness of radio call-in programs.

3. H2: Enhanced content quality and unbiased moderation improve the influence of radio call-in programs.

1.6 Significance of the Study
This study contributes to understanding the role of radio call-in programs in shaping public opinion and fostering participatory communication in Ankpa LGA. The findings will benefit media practitioners, community leaders, and policymakers by providing insights into optimizing radio programming for greater public impact.

1.7 Scope and Limitations of the Study
The study focuses on the effectiveness of radio call-in programs in shaping public opinion within Ankpa LGA, Kogi State, without extending to other media formats or regions.

1.8 Operational Definition of Terms

• Radio Call-In Programs: Radio programs that allow listeners to contribute live via phone calls.

• Public Opinion: The collective attitudes and beliefs of a community on various issues.

• Participatory Communication: A communication approach that involves active audience engagement.

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