The Effectiveness of Event Promotion Through Community Theatre in Ilorin East Local Government Area, Kwara State
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- 1-5 Chapters
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- Table of Content: Available
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- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Community theatre is a powerful medium for promoting events, as it combines entertainment with education to engage local audiences. In Ilorin East Local Government Area, Kwara State, community theatre has been utilized to promote cultural festivals, health campaigns, and social initiatives. By incorporating local languages, traditions, and storytelling techniques, community theatre resonates deeply with the audience, fostering awareness and participation. According to Adebayo and Olayinka (2023), community theatre is particularly effective in rural and semi-urban areas where access to mass media may be limited. However, its potential for event promotion remains underexplored due to challenges such as limited funding, inadequate training of performers, and insufficient audience reach. This study evaluates the effectiveness of community theatre as a tool for event promotion in Ilorin East LGA.
1.2 Statement of the Problem
Despite its potential, community theatre in Ilorin East LGA faces challenges that limit its effectiveness in promoting events. Issues such as lack of professional training, inadequate resources, and limited audience engagement hinder its impact. Additionally, there is a need to assess the extent to which community theatre influences event participation and awareness. This study addresses these issues by exploring the effectiveness of community theatre in event promotion, identifying its strengths and areas for improvement.
1.3 Objectives of the Study
- To assess the effectiveness of community theatre in promoting events in Ilorin East LGA.
- To identify the challenges faced by community theatre practitioners in event promotion.
- To recommend strategies for enhancing the use of community theatre in event promotion.
1.4 Research Questions
- How effective is community theatre in promoting events in Ilorin East LGA?
- What challenges do community theatre practitioners face in event promotion?
- What strategies can enhance the effectiveness of community theatre in event promotion?
1.5 Research Hypotheses
- Community theatre significantly enhances event promotion in Ilorin East LGA.
- Challenges such as inadequate resources and training limit the effectiveness of community theatre.
- Implementing targeted strategies can improve the impact of community theatre in event promotion.
1.6 Significance of the Study
This study is significant for event organizers, community theatre practitioners, and cultural policymakers in Ilorin East LGA. It highlights the potential of community theatre as a tool for event promotion, offering insights into its effectiveness and challenges. The findings will contribute to the development of strategies for leveraging community theatre to promote events and engage local audiences.
1.7 Scope and Limitations of the Study
The study focuses on the use of community theatre for event promotion in Ilorin East LGA, Kwara State. It does not cover other forms of event promotion or extend to other LGAs.
1.8 Operational Definition of Terms
- Community Theatre: A form of theatre that involves local performers and focuses on issues relevant to the community.
- Event Promotion: Activities aimed at increasing awareness and participation in events.
- Audience Engagement: The level of interaction and involvement of the audience in an event or promotional activity.
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